This role requires a foundation in the media or advertising industries. Experience in media strategy, planning, or buying strongly preferred. Exposure to best in class media and agency partners. Opportunities to learn and grow both as a team and individual.
ROLES AND RESPONSIBILITIES:
Key member of media strategy team, working closely with stakeholders including external pro-bono media agency partners, and internal employees from Strategy & Evaluation, Analytics, Campaign Development, Digital, Public Relations and Social Media to create and update customized media outreach plan and tactics.
Take a lead role in our Quarterly Planning Process, including meeting preparation, tech and framework, facilitating planning when underway, and reporting out to campaigns.
Run and interpret syndicated and secondary media research to create media target profiles and recommendations. Assist Media Strategy team in weighing all research components and be able to craft thoughtful and impactful campaign media strategies.
Support directors as a liaison to and manage ongoing interactions and deliverables with media agency partners.
Use target insights to strategize partnership opportunities among media and tech companies. Collaborate with Media Outreach and PR to bring content partnerships to fruition, optimize performance and analyze results.
Help champion organizational voice of media strategy and media agency relations via contribution to corporate communications (i.e. Adlibbing blog) and events (i.e. internal all-staff meetings and share outs).
Maintain knowledge of current media industry issues and trends and help identify media outreach best practices that lead to better results, in order to foster more effective outreach activities.
A Bachelors’ degree with 2-3 years of experience in the media or advertising industry
Experience working at an agency preferred
Client or relationship management skills
Deep knowledge of the media landscape
High level of organization, analytics, and communication skills
A strong project manager who thrives on being organized and detail-oriented in a fast-paced and deadline-driven environment
A team player who works well with others and builds relationships easily
Strong computer skills, particularly Excel and PowerPoint
Desired but not required:
Experience working with and analyzing data from MRI, Nielsen Media Impact, ComScore, DCM, Double Verify, Google Analytics, Salesforce, Tableau