Digital Ad Sales Analytics Manager

OUTDOOR SPORTSMAN GROUP

MINIMUM POSITION RESPONSIBILITIES:

Work closely with the VP of Audience Research and Digital Analytics, OSG Digital Ad Sales, and Ad Sales Marketing teams to create effective sales positioning that differentiates OSG’s digital portfolio in the marketplace

Analyze user behavior, create and maintain key reports, dashboards and analyses utilizing web analytics tools including Salesforce (Krux) DMP, Google Analytics, and Localytics

Respond to RFPs to target and highlight the value of OSG digital and cross-portfolio properties; development of client insights

Act as a resource on all things digital measurement & research to clients and peers

Provide daily, weekly, monthly, ad hoc and campaign specific insights to drive business decisions and strategy

Utilize primary and syndicated research to support sales with the development of strong positioning stories to highlight the value of our digital and cross platform audience and sponsorship opportunities to the advertising community.

Manage custom projects to augment digital tracking metrics and syndicated data

To provide proactive performance and success stories across OSG Digital to aid in sales efforts

Ability to train team members in advanced analytics reporting techniques.

Strong communication, presentation and interpersonal skills required

Ability to manage multiple projects simultaneously

Solutions driven, proactive and able to work independently

EDUCATION OR FORMAL TRAINING:

High school diploma required. 

Bachelor’s Degree in marketing/communications/economics or related field preferred, or equivalent experience required. 

EXPERIENCE:

Generally requires a minimum of one (1) to three (3) years of progressively responsible experience in digital research, digital ad sales, web analytics or other new media research

Understanding of digital measurement metrics (impressions, CTR, VCR) and audience profiling sources (Nielsen, MRI, Experian, Acxiom, etc.) to help navigate both external client and internal clients stakeholders through measurement opportunities

Ideal candidate will have hands-on experience with digital analytics and reporting systems such as Google Analytics, comScore Media Metrix, App Annie, Nielsen DAR, and Localytics,   

Familiarity with DMP tools such as Krux (Salesforce) DMP, Adobe Audience Manager, or Oracle BlueKai a big plus

Familiarity with BI tools such as Tableau, Domo, Qlik, etc. a big plus

Familiarity with Google DFP, MRI, Nielsen Marketbreaks, Simmons, and/or Star Media a plus.     

Efficient in Microsoft Office, Word, and PowerPoint. 

Power user of Excel strongly preferred with ability to use macros, pivot tables, etc.