Social Media & Communications Associate

Buchwald

General Responsibilities:

• Manage agency’s social media presence across all platforms (Instagram, TikTok, X, YouTube, etc.)
• Create and edit engaging multimedia content (photos, videos, reels, graphics, stories, etc.) optimized for platform-specific audiences.
• Monitor trends, hashtags, and viral moments in digital conversations.
• Engage with followers, talent, and industry partners by responding to comments, DMs, and tagged content.
• Develop content calendars that align with company announcements, client successes, industry trends, and cultural moments.
• Draft and distribute internal and external communications, including newsletters, company updates, press releases, and announcements.
• Collaborate with branding, PR, and talent teams to highlight client achievements, company initiatives, and agency culture.
• Monitor social platforms for engagement opportunities, industry trends, and reputational risks; share insights and recommendations with leadership.
• Support live event coverage, including premieres, panels, conferences, and in-office initiatives.
• Track and analyze social media performance data, producing regular reports with actionable insights.
• Ensure all messaging and content adhere to brand guidelines, tone, and legal standards.
• Maintain relationships with media outlets, journalists, and partners to support publicity efforts.

Essential Qualifications:

• Bachelor’s degree or equivalent work experience
• 1–2+ years of experience in social media, branding, influencer marketing or digital content
• Deep knowledge of all major platforms and emerging trends.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, etc.).
• Strong writing and storytelling skills with a keen eye for visuals.
• Analytical mindset with ability to interpret social performance data.
• Highly organized, detail-oriented, and able to juggle multiple projects.
• Creative self-starter with a proactive, collaborative, and fast-paced work style.
• Passion for entertainment, influencers, and digital culture.