Social Marketing & Content Strategy Assistant

Ralph Lauren

Essential Duties & Responsibilities

• Support a storytelling & publishing cadence to achieve audience growth for key strategic initiatives across owned, earned, paid, and shared channels.
  
• Brief and publish social content for Collection, Purple Label and Lauren across all social platforms.
  
• Cultivate content marketing strategies targeted at driving audience acquisition and engagement, and building brand awareness.
  
• Leverage insights on user behavior and user journeys to inform the content strategy roadmap
  
• Oversee quality control, brand elevation and final production of digital content with the regional teams.
  
• Optimize content efforts to achieve KPIs; collect results, analyze performance, develop key actions, which will drive future strategies and executions.
  
• Align efforts across platforms to a guidelines and standards to create consistencies across RL owned and social channels.
  
• Optimize the global omni-channel experience by ensuring consistency between regions, stores and online.

Experience, Skills, and Knowledge: 

• Ability to build productive relationships with key partners to provide influence and ensure profitable action is taken to improve customer experiences.
  
• Digital curiosity and passion to learn new, rapidly evolving platforms.
  
• Ability to partner effectively with a variety of stakeholders at different levels.
  
• Strong attention to detail with exemplary analytical capabilities.
  
• Ability, willingness and passion for serving as our customers’ advocate.
  
• Understanding of and interest in business financials, ROI & profitability.
  
• Demonstrate critical thinking skills with an ability to make decisions for the business.
  
• Team-player; ability to work with all business divisions in a proactive manner while driving results.
  
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities.