NYWIFT Blog

Becoming Producer Lauren Avinoam

By Heidi Philpsen

The producer’s life is oftentimes a very diverse one, as producer Lauren Avinoam’s professional journey can attest. Prior to producing such indie outbreak successes as Fourth Man Out, Avinoam started her career in film festival acquisitions and strategy at Ouat Media.

lauren-italy-bun

Lauren Avinoam

Freelance Journalist/Filmmaker/NYWIFT Member Heidi Philipsen had the following questions for her:

How has your background affected your current work as a producer?

I’ve had probably a few lives before producing. From the festival and publicity standpoint, the projects I choose to take on are always a result of answers to the following questions:

For whom are we making this film? Why is this story important? How do we reach our audience? What are the steps to get there? How do we utilize ffmo-poster-jpegestivals for our advantage? I think that having my background assists in how I view making a film, which for me, in the steps after production ends, are truly some of the most important—since we don’t want what we produce sitting on a shelf.

I grew up acting in Toronto and went to a very competitive program called Claude Watson at Earl Haig High School. There, I was instilled with motivation and determination. Auditioning at a young age has definitely influenced my interest in casting and direction.

What do you love most about producing? 

I love being able to see a project go from early stages of development all the way to the edit room and theatrical premiere—to see the journey that we take with the writer and director, working with great crew—all for a singular process. It’s magical when it all comes together after the 16-18 hour work days, no sleep, dreams of production meetings (yes, this happens) and fears. But when the crew is happy and the filming goes smoothly, we know we’ve done our job right—and I’m inspired to do it all over, again.

Where do you see yourself in 5 years?

Ideally working in the TV and film space, simultaneously: I want to keep making projects that feature stories that I think are important to tell and can connect with a wide audience, while staying true to artistic sensibility.

What sort of stories do you like to tell?

I like stories that are timely, relevant and relatable. I want audience members to connect with material and be talking about it after they leave the cinema or turn off their Netflix account. I hope to inspire audiences through stories that represent who they are or the change how they’d like to see in themselves or the world.

What advice could you give to indie films for distribution today?

The majority of films lucky enough to be accepted in and circling the festival world do not get sold. In every project I take on, a major consideration is figuring out the audience—this shouldn’t be a tertiary thought, but rather a major consideration when looking at projects.

There are many ways to do that. The festival circuit may help a number of filmmakers in the independent space, but it isn’t necessary for every project.

For instance, my documentary feature, From Fat to Finish Line, was released globally this past August.  We didn’t emphasize the festival circuit, but rather focused on finding the doc its audience through the marathon circuit and the global running community.

Our online community on Facebook alone has active and engaged members—not just discussing the film and the concept, which is about runners who have had great weight-loss victories via running, but paying their experience forward, and bringing in new members seeking motivation and community.

fftfl_movie_bluray_dvd-1080x675

 

PUBLISHED BY

Heidi Philipsen

Heidi Philipsen Heidi Elizabeth Philipsen-Meissner is a producer, writer, actress & director with 20 years of professional experience in international film, television and communications. Follow her on Twitter at @heidiphilipsen.

View all posts by Heidi Philipsen

Leave a Reply

Your email address will not be published. Required fields are marked *

*

*

*

Related Posts

Live from the Red Carpet: “The Walking Dead: The Ones Who Live”

From NYWIFT blogger Tammy Reese: Stepping onto the red carpet at The Walking Dead: The Ones Who Live premiere at the Linwood Dunn Theater in Los Angeles, California was a surreal moment, one that AMC graciously offered me. As I navigated through the glitz and glamour of the evening, the honor to meet my favorite television actor, Andrew Lincoln as well as the iconic actress Danai Gurira, both beloved actors and executive producers of the new spinoff, became the highlight of an unforgettable experience. Join me as I delve into the heart of this extraordinary journey, weaving together personal and professional reflections from this once-in-a-lifetime opportunity.

READ MORE

Meet the New NYWIFT Member: Hannah Xie

Let’s say hello to new NYWIFT Member Hannah Xie! After spending her earlier years in China, Hannah now lives in New York City where she dedicates much of her time to cinematography and photography. Her talent for blending and accentuating colors and lighting on film is reflected in projects such as Brief Encounter, Sleepwalker, Epic, and The End of the Affair. To learn more about Hannah’s creative process, check out our interview as we discuss her collaboration style with directors, her approach to cinematography, and the influential role that her childhood viewing experiences contributed towards her future career.

READ MORE

Meet the New NYWIFT Member: Tatiana Trebisacci

Tatiana Trebisacci, a vibrant new media artist and recent alumna of NYU's Interactive Telecommunications Program, has garnered industry recognition. Her expertise lies in 3D design and web coding, contributing to a BAFTA-nominated team in the groundbreaking Immersive category of 2023. In an exclusive interview, Tatiana delves into her artistic path, sharing insights into her education and the invaluable advice she received, notably stressing the significance of regarding each technology as a distinctive artistic canvas.

READ MORE

Meet the New NYWIFT Member: Gabrielle Fox

Welcome to NYWIFT Gabrielle Fox! Gabrielle Fox was born into show business as the daughter of an actress and a businessman, immersing herself in rehearsals with her mother and learning business skills from her father. She delved into producing shows, and leveraging her networking and marketing expertise, culminating in the creation of her own website. Gabrielle's life journey advocates embracing dreams whenever they arise and relentlessly pursuing them. She believes that time is going to pass whether you take a risk, or create the project or not. Let that time pass by being creative. Create, create, create and then do it again. Read more about Gabrielle’s amazing stories from the set and upcoming adventures here!

READ MORE
JOIN OUR NEWSLETTER
css.php