NYWIFT Blog

The Art of First Impressions and Movie Trailers

by Maura Kelly

NYWIFT Board of Directors member Maura Kelly writes about female entrepreneurs in tech and entertainment for The Huffington Post. She recently sat down with Evelyn Brady-Watters and her sister Monica Brady, the founders of the Golden Trailers Awards (GTA’s) as they gear up for the live ceremony on May 4th in LA. Here’s an excerpt:

In 1999, NYWIFT members  created the Golden Trailer Awards (GTAs) as the first awards show to honor the best in motion picture trailers and recognize the people who create the short art-form. The sisters were successful commercial producers at the time but the growth of the award show spawned new careers and a full-time business for the siblings. Now in its 17th year, the GTAs have evolved to include trailers for television shows, video games and posters.

Who were your early champions and mentors?

We credit the success of the launch of the GTA’s to our highly respected jury. When we first had the idea for creating the awards, we approached Stephen Woolley (The Crying Game) as a juror. We asked him to judge and he immediately called back and said yes. We then approached Harvey Weinstein and he said Miramax is behind this and gave us David Kaminow as a juror. The big coup came when Quentin Tarantino joined our first year Jury. That was the shot heard round the world for the GTA’s. From that moment on major publications and news media outlets too numerous to mention picked up and ran with the story.

Continue reading…

 

Maura Kelly is an independent Emmy-winning producer and principal of Purple Mountain Media. She is a member of the NYWIFT Board of Directors and Co-chair of the Program Committee.

PUBLISHED BY

nywift

nywift New York Women in Film & Television supports women calling the shots in film, television and digital media.

View all posts by nywift

Leave a Reply

Your email address will not be published. Required fields are marked *

*

*

*

Related Posts

Meet the New NYWIFT Member: Lynn Dow

Welcome to NYWIFT, Lynn Dow! From cherished advice on the joy of filmmaking to the heartwarming tale of transitioning from Wall Street to the silver screen, Lynn offers a glimpse into her journey which has been fueled by passion and family support. Her Harlem cultural tapestry weaves its way into her captivating narratives, while insights from her time at Columbia University offer a unique approach to storytelling. Explore Lynn's intersection of finance and filmmaking through the lens of resilience and strategic thinking, as she shares her favorite projects and inspirations. Delve into her creative process, where personal experiences meet universal themes, and catch a glimpse of her debut feature, Bull Street, a story of loss, reflection, and the pursuit of generational wealth.

READ MORE

Meet the New NYWIFT Member: Janet Hyojo Oh

Welcome to NYWIFT Janet Hyojo Oh! Janet Hyojo Oh is an independent producer and screenwriter with a passion for rom-coms and storytelling. Janet shares insights into her creative process, the impact of events she organizes for women in the arts, and overcoming challenges in her career. Janet emphasizes collaboration, kindness, and the importance of balance in the business of producing. She also reflects on winning her first screenplay award and offers advice to aspiring producers and screenwriters: embrace kindness, collaboration, and curiosity.

READ MORE

Meet the New NYWIFT Member: Taffy Lashley

Let’s give a warm welcome to our new NYWIFT member, Taffy Lashley! Taffy is of Afro-Caribbean roots and her love for telling underrepresented stories led her down the path of becoming an editor. She’s worked on interviews highlighting independent creators & their mental health, a documentary with the Ezra Jack Keats Foundation, as well as with A+E networks and Reel Works. She’s grateful to network with inspiring women in the media industry. Her involvement with NYWIFT began as an intern and she’s excited to now continue her journey with NYWIFT as an official member!

READ MORE

Meet the New NYWIFT Member: Brianne Neira

Let’s say hello to the fabulous Brianne Neira! She is a director and video editor with a commitment to representing and giving a voice to women and the queer community through her work. Since graduating with a BFA from Emerson College’s esteemed Media Arts Production program in Boston, Brianne’s most celebrated projects include the feminist short film Rotten Meat and her award-winning directorial debut A Place for Ashes. Get to know Brianne better as we chat about her fascination with horror and the genre’s ability to facilitate a platform that can engage an audience and simultaneously raise awareness on social issues, the warm reception A Place for Ashes received at film festivals, and the importance of loving your work while setting healthy boundaries.

READ MORE
JOIN OUR NEWSLETTER
css.php