NYWIFT Blog

NYWIFT Panel Recap: Ins & Outs of Film Festival PR

imagePhoto by April Hattori.

Some of the city’s top publicists participated in the Ins & Outs of Film Festival PR panel discussion, produced by New York Women in Film & Television on April 23.

The distinguished panel featured Clare Anne Darragh and Lina Plath of FRANK PR; Sophie Gluck of Sophie Gluck & Associates; Omar Gonzales, vice president of National Publicity at PMK*BNC; Cynthia Swartz, founder/president of Strategy PR/Consulting; and Michele Stephenson, co-producer/co-director of American Promise. It was moderated by Melissa Silverstein, founder and editor of Women and Hollywood and co-founder of The Athena Film Festival.

A surprisingly frank panel, the word from PR firms was: Don’t hire us for small film festivals. It’s a waste of your money. Their suggestion for promotion of your film at regional festivals is to get the press list and do the legwork yourself. Aim for placements with lower profile media and bloggers.

Other words of advice were: Finish your film first! Marketing and PR can’t be effective without a finished product. Higher profile media pitches for the New York Times, Entertainment Weekly, and others will happen after the film is sold and before it runs. Last but not least, don’t expect publicists to influence reviews or guarantee placements. — APRIL HATTORI

PUBLISHED BY

nywift

nywift New York Women in Film & Television supports women calling the shots in film, television and digital media.

View all posts by nywift

Leave a Reply

Your email address will not be published.

*

*

*

Related Posts

NYWIFT @ Tribeca: In Conversation with Filmmaker Signe Baumane

Signe Baumane’s "My Love Affair With Marriage" is a brilliant animated film for a decidedly adult audience. It’s a semi-autobiographical musical exploration of love, sex, romance, and gender as viewed through the lens of neurochemistry – not your average animated love story! New York Women in Film & Television was proud to present Baumane with a NYWIFT Ravenal Foundation Feature Film Grant for the film, and even prouder to then see it premiere at the 2022 Tribeca Festival! We sat down with Signe to discuss her wildly inventive, intelligent, and very fun film.

READ MORE

NYWIFT Member Spotlight: Petra Terzi

NYWIFT member Petra Terzi is an internationally acclaimed, award-winning film producer. She has produced concerts, performances, and film festivals with an emphasis on cultures, human rights, and the arts. Get to know Petra and her work in our latest Member Spotlight!

READ MORE

NYWIFT @ Tribeca: In Conversation with Festival Director Cara Cusumano

We kick off our Tribeca coverage with a conversation with Cara Cusumano, Festival Director and VP of Programming! Cara previews exciting changes to this year's festival - including a new name! - as well as some special appearances and events.

READ MORE

Meet the New NYWIFT Board Members: Sibyl Santiago

New NYWIFT Board Member Sibyl Santiago says, 'I am humbled and I am very proud to be part of NYWIFT. I’m very proud of this organization. These women are working very hard for all of you and I’m really happy to be able to give back and hopefully work for you as well.'

READ MORE
JOIN OUR NEWSLETTER
css.php