Mara Einstein has been working in or writing about the media industry for the past 25 years, including stints at MTV, NBC, and major advertising agencies. Dr. Einstein is the author of a number of books, most recently Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell (OR Books, 2016) and Compassion, Inc.: How Corporate America blurs the line between what we buy, who we are and those we help (University of California Press, 2012). This work examines the growing trend of promoting and selling consumer products as a means to fund social causes and effective social change.
- Professional Credits
- Professor: Queens College. Dir of Marketing, NBC. Dir of Advertising and Marketing Communications, MTV Networks.
- Educator, Marketing Executive, Television Executive
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