A U D R A B O L T I O N
20 Woodruff Avenue, 5A, Brooklyn, NY 11226
audra@thebgpr.com
Home: 718-469-0307 Cell: 646-331-9904
Television Entertainment public relations executive with emphasis on strategic media relations, talent coordination and special event planning. Expertise in television, book publishing and personal publicity. Skilled in teaming with celebrities and executives to enhance their image and grow their brand.
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P R O F E S S I O N A L E X P E R I E N C E


The Boltion Group Public Relations April 2012 Present
President
Develop PR and brand management strategy for Disney Worldwide Publishing, Le Grand Court ge, Penguin Young Readers Group, Sandra Lee and more. Sample placements include: Access Hollywood, Extra, LIVE with Kelly and Michael Today, The Rachael Ray Show, Wendy Williams, Sirius Radio, Cosmopolitan, Entertainment Weekly, Life Style, Ok , People, US Weekly, USA Today, USA Weekend, Wall Street Journal.

Develop press strategies and philanthropic partnerships for authors, television personalities and lifestyle brands
Crisis and brand management

Sandra Lee, Inc- New York, NY June 2008 April 2012
Senior Director of Communications
Tracked monthly expenses and implemented quarterly forecasts. Directed public relations agencies freelancers on house initiatives. Launched a lifestyle magazine, 3 cooking shows on Food Network and Cooking Channel and a dozen cooking and entertaining books. Developed and executed appearances, including a 20-city book tour and The World's Largest Bake Sale with Mario Batali, Emeril Lagasse, Lidia Bastianich, Rosanna Scotto, Ty Pennington and Wendy Williams in Grand Central Terminal. Developed and executed media strategy for celebrity Sandra Lee. Increased media impressions and Q Score. Improved overall sales for the Semi-Homemade book program. Established relationships with fashion houses: Alberta Ferretti, Betsey Johnson, Carmen Marc Valvo, Christian Dior, Halston and Narciso Rodriguez. Sample placements include: Extra, Fox Friends, Good Morning America, Today, Country Weekly, Entertainment Weekly, Harper s Bazaar, Health, Hemispheres, In Touch, Life Style, Ok , People, Scholastic Parent Child, Seventeen, US Weekly, New York Daily News, New York Post, USA Today, USA Weekend.

Orchestrated press strategy, award submissions and philanthropic partnerships for television personality
Provided Crisis and brand management
National book tour resulted in a 34 increase in sales when the industry was down 12 , which
led to a imprint deal
Increased overall media impressions from 137 million in 2008 to 2.4 billion in 2011
Launched website, responsible for content, development and execution of social media campaign
Directed publicity department and manage PR agencies

HarperCollins Publishers- New York, NY March 2005 June 2008
Associate Director, Publicity, Children s Books
Determined yearly budget, tracked monthly expenses and implemented quarterly forecasts. Directed public relations agencies on house initiatives. Directed creative services team on requests. Managed a staff of five. Launched blockbuster children's book series, Fancy Nancy. Developed and executed media strategy for celebrity authors: Jamie Lee Curtis and Alex Rodriguez, as well as national bestselling authors: Neil Gaiman, and Clive Barker. Improved overall sales for young readers program. Sample placements include: CBS Early Show, CNN, Good Morning America, The Oprah Winfrey Show, Martha Stewart Show, Regis and Kelly, Today, New York Times, USA Today and Scholastic Magazine.

Developed press strategy for celebrity, New York Times and national best-selling authors
Coordinated key components of corporate communication strategy
Managed publicity department, working closely with the Executive Director of Publicity


Simon Schuster- New York, NY September 2003 March 2005
Publicity Manager, Atria Books
Launched national Love Bus tour for best selling author of erotica, Zane. Developed and executed media strategy for New York Times Best Selling author Jennifer Weiner and comedian Wanda Sykes. Managed a staff of four. Sample placements include: BET News, CBS Early Show, Good Morning America, Essence Magazine, Entertainment Weekly The Guardian, Vibe Magazine, Sirius XM Satellite Radio, local television and top 50 newspaper coverage.

Generated top-tier press for award-winning non-fiction writers
Managed junior-level staff

Penguin Group USA, Inc- New York, NY February 2000 September 2003
Senior Publicist, Young Readers Group
Developed and executed media strategy for celebrity authors and Caldecott Newbery award-winning writers: Steven Spielberg's Starbright Foundation, LeAnn Rimes, Jon Scieszka and Lane Smith. Organized public and institutional appearances, as well as special events for the publishing house. Sample placements include: Extra, Good Morning America, Late Show with David Letterman, Today Show, Essence Magazine, People Magazine, local television and top 50 newspapers.

Generated print and television media exposure using publicity strategies
Accompanied authors on tour and at regional trade show appearances
Partnered with institutional and retail marketing to execute marketing schemes for selected titles

Stewart, Tabori Chang- New York, NY March 1998 February 2000
Associate Publicist
Developed and executed media strategy. Organized national author appearances and special events for the house. Sample placements include: CBS Early Show, SELF Magazine, BRIDES, Los Angeles Magazine and New York Magazine.

Booked tours and coordinated tour press for a roster of authors
Executed media campaigns

Institutional Investor, ABC Inc- New York, NY July 1996 January 1998
Marketing Coordinator Publicity Special Projects
Coordinated media strategy and photo shoots for editors. Marketed magazine and various supplemental business newsletters to core audience and served as an internal contact for vendors.

Wrote press releases and developed public relations media list
Interacted with outside vendors to develop marketing materials

Motown Records- New York, NY May 1994 June 1996
Publicity Coordinator
Worked on Stevie Wonders Share Our Strength campaign with American Express. Coordinated press days and photo shoots for Grammy Award-winning R B Jazz artists: Queen Latifah, Boyz II Men, Diana Ross and Wayman Tisdale.

Coordinated press days for recording artists including concerts in Times Square
Developed and supervised special projects and media events
Wrote press releases and photo captions and maintained media lists

E D U C A T I O N
Marymount Manhattan College, New York, NY 1995 Bachelor of Arts- Communications

P R O F E S S I O N A L A F F I L I A T I O N S
Public Relations Society of America (PRSA)
NY Chapter- Public Relations Society of America
New York Women in Communications (NYWIC)