Mitra Rasmussen

Mitra Rasmussen

(She/Her)
VP of Product (Media)
News Corp

Mitra Katrine Rasmussen is a VP of Product (Media) relocating to NYC from London. With experience at NBCUniversal and News UK, she blends creative storytelling and product innovation, and is excited to join the NYWIFT community after 3 years with WIFTV London.

Full Bio
Mitra Katrine Rasmussen is an experienced product leader and creative with a background spanning technology, media, and film. She has led international product and distribution strategies for global streaming platforms including SkyShowtime, Peacock, and Showmax. Before entering tech, Mitra worked as a sound designer, producer, and director, with projects recognized by Vimeo Staff Picks and the Student Academy Awards. Originally from Denmark, Mitra is relocating to New York to serve as VP of Product (Media) and is eager to connect with the NYWIFT community. She has been an active member of WIFTV London for three years and deeply values the global network of women in film and television.

Professional Credits
VP of Product (Media), News UK

Senior Product Lead, NBCUniversal — launched SkyShowtime across Europe and led 17+ partner integrations for the streaming platform (including Peacock, Showmax, and Now TV)

Director, Sound Designer & Producer — projects featured on Vimeo Staff Picks and nominated for the Student Academy Awards

Member, The National Academy of Television Arts & Sciences (Emmy Awards) – Science & Technology Peer Group
Industry Awards
Vimeo Staff Pick for debut sound design project

Student Academy Awards nomination (music composition)

NBCUniversal AI Hackathon Finalist

Sponsored by NBCUniversal for MBA at Imperial College London

Multiple festival recognitions for short films in sound design and direction categories
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