Freelance Analyst Content & Brand Insights (New York)

ViacomCBS-MTV Entertainment Group

The MTV Entertainment Group Research Department is looking for a Freelance Analyst to join the Content Insights & Strategy team. The ideal candidate has deep knowledge and real passion for media, entertainment and consumer insight.

The Analyst role will focus on supporting the research team through a variety of qualitative and quantitative methodologies. Reporting into the team Director, the Analyst will help with the implementation and analysis of owned & syndicated research to inform Development, Marketing, Creative and Programming strategy for Scripted, Comedic (Adult Animation, Topical, etc.) & Original Movie content. Focusing primarily on research projects across linear and streaming platforms, as well as some more long-term strategic projects related to our audience and their connection to content.

Responsibilities

- Assist in quantitative and qualitative studies including series concept/pilot testing, show maintenance, creative testing, and consumer deep-dives, resulting in strategic reports and actionable insights for key stakeholders

- Assist in project managing projects with external vendors by monitoring key timelines and details, including establishing scope of work agreements, recruitment of respondents, development of research instruments (e.g., surveys, discussion guides, research stimulus, etc.), data output, and report delivery

- Monitor, interpret and compile findings from various research sources (syndicated, social listening, primary research, etc.) on industry and consumer trends, and disseminate it to key partners in an engaging and thoughtful way

- Keep an eye on the competitive landscape to identify potential programming ideas/white space opportunities in traditional TV, streaming as well as the general digital content space

- Support research needs of Development, Marketing and Creative teams with ad hoc requests and special projects, including profiling & sizing audiences, targets and potential brand partnerships

Candidate Requirements

- Ideally 1-2 years of related research experience, including Marketing, Creative and Content Research, preferably at a media brand  Bachelor degree or higher Additional  Experience with qualitative and quantitative research techniques—e.g., focus groups, surveys, etc.  High level of accuracy, and attention to detail, with strong analytic and project management abilities  Highly organized, collaborative self-starter with the ability to work under pressure, set priorities, handle multiple large scale projects and meet tight deadlines  Excellent interpersonal skills which will enable candidate to interact with a wide range of personalities and establish effective relationships at all levels of the organization  Comfortable presenting in team meetings  Advanced knowledge of Microsoft Office Suite (e.g., Powerpoint, Word, Excel)  Experience with Nielsen systems and/or Digital and Social research tools a plus  Love of all things television, streaming and pop culture