Social Media Producer

The Kelly Clarkson Show / NBC Universal

Essential Responsibilities:

• Produce and capture short-form social content on-set and backstage with The Kelly Clarkson Show guests at all tapings.
• Assist the Senior Social Media Producer in identifying daily episodic social content & repackaging broadcast clips for social.
• Manage daily content publishing/scheduling across all social media platforms.
• Initiate authentic community engagement with our audience across all social platforms.
• Brainstorm, research, and pitch new content and franchise ideas for The Kelly Clarkson Show’s digital audience.
• Assist the Senior Social Media Producer with campaign brainstorms for branded integrations, tentpole and special events.
• Execute branded social content capture on-set and in-field.
• Identify trends on social and find ways to attach the brand in order to reach new audiences.
• Ability to run live streams across social media platforms.
• Work occasional nights and weekends as needed for on-set coverage and special events.
• Ability to multi-task and work in a fast-paced environment, with understanding that social media landscape is constantly evolving and may demand attention outside normal business hours.

Basic Qualifications:

• Minimum 2 years professional experience working in social or digital media, ideally for entertainment/television brand(s).
• Minimum 1 year professional experience managing and scheduling content on key social media platforms, including TikTok, Instagram, Twitter, Facebook, and YouTube.
• Minimum 1 year professional experience producing and shooting social media content, ideally in entertainment/television space or on-set environment.
• Minimum 1 year professional experience crafting or contributing to a brand’s tone and voice on digital platforms.
• Bachelor’s Degree required.
• Interested candidates must submit a resume/CV online to be considered 
• Willingness to work long hours and on some weekends
• Must be willing to work in New York City
• Must have work authorization to work in the United States 
• Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

Desired Characteristics:

• A strong awareness of the social and digital media landscape, new technologies and emerging platforms.
• Prior experience working with high-profile talent or entertainment brand(s).
• Proven track record of making smart decisions to build an audience on various social platforms.
• A love of pop culture and digital-first content; ability to spot trends on social media and integrate into brand.
• A curiosity and strong interest in constantly improving and evolving social media strategies to create better content.
• Familiarity with daytime and late night talk show landscape and associated social media.
• Able to work effectively with creative individuals, show production staff, technology experts, brand marketing, and other diverse stakeholders.
• Understanding of social media sponsorships and brand partnerships.
• Able to thrive in fast-paced TV and social media environments, managing multiple projects and tasks at the same time.
• Comfortable working with social media scheduling tools (i.e. Later.com, Sprout, Tweetdeck, on-platform backend tools)
• Familiarity with Adobe suite (Premiere, Photoshop), iPhone camera, DSLR camera, basic audio/camera/lighting equipment.

Additional Requirements:

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.