Coordinator, Playlisting and Streaming Marketing

Primary Wave Music Publishing, LLC

Key Responsibilities & Essential Role Functions:

Research & Data

• Conduct streaming analysis across relevant platforms (i.e. song monitoring & tracking, quarterly/annual reports, new artist proposals)
• Track and interpret data to compile reports for clients and others as needed
• Able to read basic analytics and develop creative plans and content ideas in reaction to what the data observed is telling them

Algorithmic Marketing

• Build, maintain and manage artist owned platforms & playlists where applicable (Spotify, YouTube, etc.)
• Work with artist teams to promote thematic playlists across various artist platforms
• Execute artist DSP platform optimization, updates, and campaigns for artist channels (utilizing platforms specific features & tools (i.e.: Spotify for Artist Pick, Pandora Featured Track, etc.)
• Manage Primary Wave company overall playlists

Onboard New Catalogs

• Analysis for pitches
• Audit global DSP’s for any missing songs and albums

General

• Create streaming marketing tools and assets for upcoming titles & key catalog releases
• Develop creative strategies to build song streams, grow followers of artist owned playlists and channels
• Work with digital team on various artist campaign execution
• Assist Director of Streaming with assigned tasks
• Oversee interns as needed
• Nurture & grow relationships within the music streaming platform industry
• Assess new technologies, partners and develop new opportunities

YouTube Platform Marketing & Monetization

• Work with 3^rd party & distribution monetization companies to optimize channels
• Audit YT platform for all official video content and report missing content for monetization
• Issue video take downs for unauthorized content
• Set up channels for e-commerce and ticketing for applicable artists
• Conduct channel clean up (i.e. create OAC’s, merge/delete duplicate content)

Candidate Must Possess:

• Familiarity with streaming analytics platforms (such as YouTube Studio, Spotify For Artists, etc.)
• 1-2 years’ experience (inclusive of internships) working in the music or entertainment fields, managing digital marketing campaigns and relationships with digital and social partners
• Demonstrated passion for music, live events, social media, lifestyle blogs (discovers new music in interesting ways)
• Reads blogs (tech and entertainment) every day, installs every new app just to try it out
• Must be comfortable working in an environment with many changeable demands and priorities, requiring scheduling flexibility, positive demeanor and a “can do” attitude
• An interest in understanding how content performs, leveraging available platforms and data
• Excellent attention to detail, including grammar and spelling
• Experience in Photoshop, video editing programs (Final Cut Pro, Premiere, etc.), audio editing programs and Microsoft Office (Outlook, Excel, Word, etc.) and basic HTML experience is a major bonus
• Entrepreneurial mindset
• Able to read and react to trends in the social and online space
• Excited by a collaborative high-volume work environment

The Ideal Candidate Will Have:

• Network of meaningful relationships in the streaming community
• Creative vision and fearless appetite for marketing innovation
• Familiarity with the nuances of music IP management
• Experience speaking directly to artists, songwriters and artist managers
• Strong organizational skills