Research Analyst

XUMO

JOB SUMMARY

• Leverage proprietary and syndicated tools to create and present analyses for internal and external clients that tell XUMO’s story to the marketplace and advertiser clients

• Support the advertising team with research and analytics, including but not limited to audience data, site metrics, marketplace research and internal consumption data

• Assess XUMO relative to other media properties and develop actionable insights to help tell the story that best positions XUMO
• Create and report on custom media targets based on media briefs and RFPs; Help account executives create prospecting tools in pre-sale efforts

• Work collaboratively with the Integrated Marketing team to create data-based collateral and proposals to effectively sell through marketing ideas

• Measure advertiser campaign performance, providing insights and actionable recommendations

• Develop creative research solutions to uncover consumer insights and trends related to consumer motivations and behavior across the XUMO platform
MUST HAVES

 • 2+ years at a fast-paced web publisher, media agency, OTT or TV Network 

• Proficient with syndicated media research and analytics tools such as comScore,
VideoMetrix, comScore PlanMetrix, MRI, Nielsen Digital Content Ratings, etc. 

• Established relationships with a variety of research vendors 

• Highly proficient in Microsoft Excel, PowerPoint, Keynote is a plus 

• Understanding of media planning and media metrics (reach, frequency, audience
composition, coverage, etc.) 

• Knowledge of the media landscape and, preferably, the digital media landscape 

• Strong mathematical skills and an interest in finding stories in the data through in-depth
analyses  

 • Strong interpersonal skills with the ability to work collaboratively within and across research, marketing and sales teams
NICE TO HAVES

• Strong communication and presentation skills: strengths in narrative development, holistic perspective, developing concise/actionable insights, accessible to a non-research audience

• Highly organized and able to handle multiple projects simultaneously in a fast-paced environment. Very detail-oriented with strong prioritization skills.

• Strong interest in OTT/CTV

• Ability to easily visualize and present data findings so as to captivate a room

• Understanding that rattling off numbers is not what we’re looking for—we’re looking for what
those numbers mean
REPORTS TO VP, MARKETING & VP, SALES