Assistant Media Planner

Noble People

Who we are

We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world.

Media ideas that aren’t media.

Media that isn’t freaking boring.

Brand ideas that people love.

We do communications strategy, media planning and buying, and reporting and optimization – but with a lens that respects creativity and without the bullshit that comes along with most media agencies. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the old rules. We take a modern, transparent, and innovative approach to media – again, always through a creative lens.

What you'll do

Account & Client Management

• Responsible for day-to-day maintenance of assigned accounts (billing issues, budget revisions, flowchart updating, competitive analysis, post-buy analysis, etc.). Maintains detailed and accurate records. Monitors media agreements and contracts with outside media vendors.
  
• Produces work that delivers on client goals and gains industry recognition for its creativity and results. Constantly seeks and creates creative opportunities in both media choice and usage to increase visibility/impact.
  
• Works closely with the Media Planner in the development and direction of media strategies and POV’s. Conducts media research, brainstorms, evaluates data, and develops points of view. Understands various media and their applications against client strategies and goals.
  
• Works to understand the client's business (market share, business priorities, key competitor strategies, etc.).
  
• Communicates effectively with Media Supervisor and Media Planners, keeping them abreast of day-to-day status and flagging and elevating any concerns.
  

Vendor & Media Evaluation

• Evaluates publications, websites, broadcast, outdoor locations, etc. for their relevance in accomplishing client’s strategic goals.
  
• Evaluates inventory against audience segments for a range of media vehicles (display, video, mobile, paid social, native) to determine which would most effectively reach the target audience.
  
• Studies demographic data/consumer profiles to identify desired target audiences for online advertising.
  
• Stays abreast of key developments/trends/issues in media (e.g., population, demographic, lifestyle, media usage changes).
  
• Maintains effective relationships with media vendors, ensuring Noble People is represented in a positive way.
  

Campaign Execution & Maintenance

• Assists Media Planner to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc.
  
• Responsible for the preparation of insertion orders and placement of advertising with media vehicles.
  
• Using multiple sources of external data, performs campaign analysis directly relevant to, and to assist in, optimizations, planning, and/or buying decisions.
  
• Implements, traffic, troubleshoots, and analyzes digital campaigns using a third party ad server.
  
• Monitors media for pacing, delivery, placement, and flight-date discrepancies and negotiates credit or billing adjustments when necessary.