Social Media 101: Film Promotion

Join PR and Marketing expert Autumn Marie as she leads this interactive workshop in using social media as a form ofpublicity and marketing for film projects. Filmmakers will be empowered to market their films and amplify their message by creating social media campaigns that properly publicize and brand the film, as well develop an audience for it. Marie will cover best practices for using Twitter, Instagram and Facebook to promote a film, drive crowdfunding campaigns and publicize film related events. Other topics will include using Instagram Stories, Twitter Live and Facebook Live during film events. Lastly, learn to maintain engagement with your film audience through social media.

Prerequisites:

– Attendees should have some basic knowledge of social media.
– Attendees should have an active Facebook, Twitter and Instagram account even if they have not yet posted.
– Attendees should be prepared with a Twitter bio of 140 characters written for your film project.
– Attendees should bring a device (a tablet, phone or laptop) to use for the session.


Autumn Marie is a media and marketing professional dedicated to elevating stories beyond their traditional platforms and mediums for maximum reach and impact. As a former account executive at 135th Street Agency, Marie has worked on PR campaigns for OWN TV, Open Road Films, TV One, Urbanworld Film Festival and Weinstein Company. Previously while at Digiwaxx Media, she led influencer marketing activations, event production and press events for clients such as Jamie Foxx, Puma, Samsung and more. With more than ten years experience, Marie is currently an independent PR, marketing, event and community engagement consultant. Her clients have included Sway Calloway, ImageNation Outdoor Film & Music Festival, Talib Kweli and ACLU.