Social Media for Film & TV: Engagement Is the Magic Word
If your social media accounts have largely been for personal use, the words “engagement” and “metrics” likely haven’t peppered your vernacular. But they are truly the magic words in trying to define the success of your social media strategy. More followers mean more buzz when you’re promoting your project — and being able to quantify...
READ MORESocial Media for Film & TV: Follow, Like, Share, Repeat
Image by Paola Peralta, via Wikimedia Commons. By now you should know how to set up your social media accounts and who your target audience is. But once you’ve created that Facebook page or Tumblr blog, your presence needs to be more than just your film’s teaser or a selection of production stills. A good...
READ MORESocial Media for Film & TV: To Tweet or Not to Tweet
Image by Paola Peralta, via Wikimedia Commons. It was by default that I played the role of social media manager for the weekly PBS program I produced. I was the youngest person in a very small production office, after all. But as someone who loves new apps and technology, I enjoyed posting regular updates and...
READ MORERoad to Designing Women 2014: Join Us on June 18 in NYC
Annie production still courtesy of Sony Pictures Publicity. When fashion meets film, the results are some of the silver screen’s most striking moments—the majestic dancers announcing Elizabeth Taylor’s arrival in Rome in Cleopatra, Ursula Andress rising from the ocean in Dr. No, Jimmy Stewart’s first glance of the mysterious Kim Novak in Vertigo. The costume...
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