Terry’s Picks: Reed Morano, Lena Waithe, Silent Revival
Reed Morano: Congrats to The Handmaid’s Tale director Reed Morano, the first woman to win for the Emmy for drama series directing in 22 years. Lena Waithe: Kudos to Lena Waithe, who is the first black woman to win an Emmy for best comedy writing for her spectacular Master of None episode, “Thanksgiving.” (Our own...
READ MORENYWIFT Member Jill Rosen Talks Entertainment Publicity and Sundance Success
At this year’s Sundance Film Festival, Focus Features, Amazon, Fox Searchlight and Netflix were among the buyers in a bidding war for Michael Showalter’s dramatic comedy The Big Sick. Amazon won, paying $12 million for the U.S. rights. And NYWIFT member Jill Rosen was right there at the heart of the action building buzz for the breakout film. Rosen explains what goes into being a marketing and publicity consultant, and discusses some of the highlights from Sundance.
READ MORETerry’s Picks: Screening Series, Swim Team, Get #Social
Screening Series: NYWIFT is seeking films by women filmmakers for our second Immigrant Women’s Screening Series. Films should be about the New York immigrant experience. See details. Swim Team: Swim Team, the recipient of the NYWIFT Loreen Arbus Disability Awareness Grant at the Muse Awards in December, has been nominated for Indiewire’s Project of the...
READ MOREActing Up: Interview With Casting Director Brette Goldstein
Casting director Brette Goldstein has cast over 40 independent films—many of which have won awards and been official selections at major film fests, including Sundance, Tribeca and Cannes—as well as numerous commercials and plays and several TV and digital projects. Goldstein was the resident casting director at the Folger Elizabethan Theatre in Washington, DC, for 10 seasons, and...
READ MORESocial Media for Film & TV: Engagement Is the Magic Word
If your social media accounts have largely been for personal use, the words “engagement” and “metrics” likely haven’t peppered your vernacular. But they are truly the magic words in trying to define the success of your social media strategy. More followers mean more buzz when you’re promoting your project — and being able to quantify...
READ MORESocial Media for Film & TV: Follow, Like, Share, Repeat
Image by Paola Peralta, via Wikimedia Commons. By now you should know how to set up your social media accounts and who your target audience is. But once you’ve created that Facebook page or Tumblr blog, your presence needs to be more than just your film’s teaser or a selection of production stills. A good...
READ MORESocial Media for Film & TV: To Tweet or Not to Tweet
Image by Paola Peralta, via Wikimedia Commons. It was by default that I played the role of social media manager for the weekly PBS program I produced. I was the youngest person in a very small production office, after all. But as someone who loves new apps and technology, I enjoyed posting regular updates and...
READ MORENYWIFT Recap: Create the Buzz, Audience Will Follow
Cheree Dillion, Kristin McCracken, Gary Hustwit, Roz Murphy, Marisa Vitale, Angela Tucker, Elisabeth Holme, and Jorge Rivera. The power of social media in independent film is undeniable. Which is why filmmakers want to know how can social media can increase their film’s visibility and audience reach. Held on November 21, Create the Buzz, Audience Will...
READ MOREGet Social This Summer!
New York Women and Film and Television (NYWIFT) wants you to be more social this summer, not just with our fabulous organization but with other NYWIFT members as well. We have over 4000 ‘likes’ on Facebook and 3000 followers on Twitter and we’d love to promote our members’ projects to the world! In July and August, if...
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