NYWIFT Blog

Terry’s Picks: Data Driven, Amal Ramsis, Women’s Movement

Data Driven: With support from Google.org’s Global Impact Challenge, the Geena Davis Institute on Gender in Media teamed up with Google to develop software that accurately measures how often we see and hear women on-screen. Amal Ramsis: Here is a wonderful profile of Amal Ramsis, founder of the Cairo International Women’s Film Festival. Women’s Movement:...

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Social Media for Film & TV: Engagement Is the Magic Word

If your social media accounts have largely been for personal use, the words “engagement” and “metrics” likely haven’t peppered your vernacular. But they are truly the magic words in trying to define the success of your social media strategy. More followers mean more buzz when you’re promoting your project — and being able to quantify...

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