NYWIFT Blog

Positive News for Filmmakers at the New York Film Conference

Entertainment industry experts speaking at the first annual New York Film Conference on October 10, 2017 had some great news for attendees: It’s getting easier to sell your content directly to consumers, consumers are more open to watching films with subtitles and big digital platforms are spending billions on buying new content. NYWIFT member Jane Applegate shares insights from the conference.

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NYWIFT Member Jill Rosen Talks Entertainment Publicity and Sundance Success

At this year’s Sundance Film Festival, Focus Features, Amazon, Fox Searchlight and Netflix were among the buyers in a bidding war for Michael Showalter’s dramatic comedy The Big Sick. Amazon won, paying $12 million for the U.S. rights. And NYWIFT member Jill Rosen was right there at the heart of the action building buzz for the breakout film. Rosen explains what goes into being a marketing and publicity consultant, and discusses some of the highlights from Sundance.

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Social Media for Film & TV: Engagement Is the Magic Word

If your social media accounts have largely been for personal use, the words “engagement” and “metrics” likely haven’t peppered your vernacular. But they are truly the magic words in trying to define the success of your social media strategy. More followers mean more buzz when you’re promoting your project — and being able to quantify...

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Social Media for Film & TV: Follow, Like, Share, Repeat

Image by Paola Peralta, via Wikimedia Commons. By now you should know how to set up your social media accounts and who your target audience is. But once you’ve created that Facebook page or Tumblr blog, your presence needs to be more than just your film’s teaser or a selection of production stills. A good...

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Social Media for Film & TV: To Tweet or Not to Tweet

Image by Paola Peralta, via Wikimedia Commons. It was by default that I played the role of social media manager for the weekly PBS program I produced. I was the youngest person in a very small production office, after all. But as someone who loves new apps and technology, I enjoyed posting regular updates and...

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