Meet the New NYWIFT Member: Katja Haecker
Let’s give a warm NYWIFT welcome to new member Katja Haecker! As an experienced and award-winning creative for the advertising world, Katja Haecker had her calling in 2015. Since then, she writes and directs not only commercials within the luxury world but also personal film projects, like "Endless Orange Me," a car/fashion short, or "Laps of Honor," a documentary about the protagonist’s passion for fast cars. A German native, she moved to the U.S. in 2007 and, since then, has worked between continents or wherever her passion for filmmaking takes her. Driven, experienced, focused, and open to all kinds of topics, from racing cars to daily life, she always has thrillers and suspenseful plots in mind, with an artistically trained eye. Katja spoke to us about her most daring commercial projects and how her lifelong love of fast cars shows up in her professional work.
READ MORETerry’s Picks: Empowering Advertising, What’s Next, Ideal Location
Empowering Advertising: I loved Audi’s Super Bowl ad touting the importance of equal pay, which leads with the poignant question, “What do I tell my daughter?” What’s Next: The NY Times checks in with three lauded filmmakers from Sundance 2014, to see how the festival buzz shaped their careers. Ideal Location: MovieMaker takes a look...
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