NYWIFT Blog

By Itu Phalane

Welcome to NYWIFT, Erin LoCascio!

Erin is a storyteller and producer with a passion for big moments, sharp edits, and seamless collaboration. As a story-driven producer and editor, her Clio-winning reel reflects her talent for transforming raw footage into cinematic experiences. She has built worlds at SYFY, earned millions of views at MTV, and shaped narratives from the Super Bowl to Comic-Con.

We interviewed Erin in late summer, where she shared her behind-the-scenes experiences at some of pop culture’s biggest events, and described the immense pressure and excitement involved in bringing unforgettable stories to life.

NYWIFT member Erin LoCascio

Can you give our readers a short introduction to who you are?

I’m Erin LoCascio! I’m a producer/writer/editor who’s worked across TV, digital/social for networks like NBC, MTV, the network formerly known as Spike TV (now Paramount), in digital sports content with Underdog, and entertainment marketing with Trailer Park, where I crafted campaigns for a number of clients (Warner Bros, Amazon, Hulu, Red Bull, PBS, etc). I’ve done everything from running editorial teams to producing live shoots at major events. I love shaping stories, whether that’s a docuseries, a YouTube series, or a BTS featurette. 

Erin conducting an interview.

What brought you to NYWIFT?

I’ve been a long-time follower of NYWIFT, attending events here and there over the years. I finally made the leap to join as I wanted to connect with other women in the industry, especially after a turbulent few years within the industry of disruption and change. Our field can be intense, and having a community that not only supports but celebrates each other is huge and important. I really want to connect with others and step out of my comfort zone a bit! 

Erin on location.

How do you handle the balance between editorial vision and technical execution?

This can be one of the more challenging aspects to producing. It’s for sure a juggling act of trying to keep the vision intact while also keeping in mind all the production realities. Our strength as producers is building the best foundation possible for everyone to build up from. I will usually have a laundry list of questions before I get to doing (what I honestly love) the “putting together the puzzle” part. You can’t jam pieces into make them fit; you have to find the right ones, and that sometimes just takes time and a lot of focus. I assess all the answers and try to find a few different ways of execution to discuss. Successful projects come from communication and discussion–always. 

Erin observing an interview.

You have overseen major event shoots, including the Super Bowl, NFL Combine, and NBA All-Star Weekend. How have these experiences influenced your career?

I worked on a lot of live productions early in my career (E3, XBOX and PS4 Launches to name a few), working with humans I very much admire. It showed me how to work under pressure and think on my feet because, guess what? We’re live and there’s no take two or “Can I start over?” I’ve always brought that cool, calm disposition to the projects I run now, because I’ve always wanted to lead with respect and a quiet confidence within the chaos. 

Erin at a basketball game

How do you handle collaboration with top-tier talent and partners, like the NFL?

Preparation and research. I make sure talent and partners feel supported, while also keeping production needs on track. I feel better when I know I’ve done my homework and it helps build a trust between us. Production is a trust system and once that’s broken, it’s incredibly hard to get back.

What are some of the most important lessons you have learned in your career?

This may sound simple, but it’s harder in execution, but be yourself and don’t try to be someone you’re not to get ahead. I used to think I had to be aggressive and extremely extroverted to succeed in this industry, but I’ve learned I don’t have to be that person if that’s not me. I could find my own way to do things that felt true to who I am and the stories I want to tell. 

Erin in the control room.

What advice would you offer to aspiring producers and post supervisors?

Don’t be afraid to ask questions, utilize the people in your network, and talk to them. Learn from everyone, not just necessarily people working in the exact job you want. Great producers understand what it takes for everyone to do their job and can have more meaningful conversations with them. When people feel supported, the work is always stronger.

What upcoming projects or goals are you most excited about?

I just started freelancing again, so I’m excited to build new connections and work on different types of projects. I’m starting to write again and I’m looking to shoot a short film by early 2026!

Connect with Erin LoCascio on LinkedIn and website (www.erinlocascio.com), and follow her on Instagram at @thelocabat.

(All images courtesy of Erin LoCascio.)