NYWIFT Blog

By Ozzi Ramirez

The NYWIFT community is happy to welcome Nicole Paré Ein!

With 25+ years in the entertainment industry, she got her start working alongside Sarah Jessica Parker in Sex and the City and Ed Harris in the critically acclaimed film Pollock. Since 2005, she has explored various roles at Avalanche Creative Services where she is currently helping lead as the Vice President of Operations.

In this interview we discuss her longevity at the company, the importance of resourcefulness, and the memorable moment when she was stuck inside an elevator with an iconic television actress!  

NYWIFT Member Nicole Paré Ein (Photo Courtesy of Nicole Paré Ein)

Describe yourself. Give us your elevator pitch!

I have a very fun, energetic, and bubbly personality. I love to talk! I am only 5 feet tall, so I always say I’m fun size!

In 2006 you began working at Avalanche Creative Services as an Office Manager and Casting Associate. Since then, you progressed to other roles such as Manager and Casting Director, and more recently transitioned to Senior Producer and Director of Operations. Did you have an inkling in 2006 that you would still be here 18 years later?

When I got my job at Avalanche in 2006, I had no idea I would be at the company for eighteen years. I love that no two days are the same, and I honestly enjoy the work. I love being part of the entire production, campaign, and videos, literally from start to finish.

NYWIFT Member Nicole Paré Ein (Photo Courtesy of Nicole Paré Ein)

Fun Fact: You interned on the set of the 2000 film Pollock which stars Ed Harris and Marcia Gay Harden and worked on Sex and the City as a dress shopper for Sarah Jessica Parker! How amazing were these opportunities and what’s one fun story or insight you can share from your time there?

My absolute favorite story involved getting stuck in the elevator at Silvercup Studios with Kim Cattrall and several other crew people. We had way too many people inside and the elevator just stopped. I was the one who had to hit the alarm, and when there was no response after one or two minutes, I rang again and said, “Kim Cattrall is in the elevator.” We got out shortly afterward.

I was very young and only a senior in high school when I interned on the set of Pollock. One day, Ed Harris said to me, “Don’t hide. You are a part of this crew so come learn!” I took his advice, and learned so much from not hiding.

Nicole Paré Ein at the NYWIFT Muse Awards (Photo Courtesy of Nicole Paré Ein)

It seems that much of your experience as a producer has consisted of executing a vision while implementing a budget-friendly approach that does not break the bank. What has your ability to reconcile these dynamics taught you about producing? What are some instances when working on a limited budget led to an extraordinary idea which ultimately transformed into excellent results? 

One of my favorite projects I worked on is an infomercial we filmed in Hawaii. I remember the extras were not where they needed to be in the ocean. They were either not in frame or not in the correct place. The client didn’t know what to do. I just used my voice and started directing the extras on how to move in the ocean, so they were in frame.

The client was really impressed that I jumped in and started directing the extras. I literally was looking at the monitor and saying, “Go left! Go right! More up! More down!” One of the extras said there was a rock and I just replied, “You can step over it.” I am not afraid to use my voice to get the job done.

Nicole Paré Ein at the 2024 NYWIFT Muse Awards (Photo Courtesy of Nicole Paré Ein)

As a professional with so many years of experience in the film and television industry, to what extent have you noticed an increase of women working in production jobs? Assuming the shifts have been significant, to what can you attribute these advancements?

I think women have advanced in this industry because they are no longer viewed as “stay-at-home moms” per se. Women have put their careers first, and I believe that one of the most important things we have is our right to vote and be involved. Our voices have a say in what happens, and every vote counts!

How were you introduced to NYWIFT?

One year, my boss couldn’t attend the Muse Awards, so I went instead and had so much fun! I also went to a few of the movie screenings and loved those as well. I am proud to be a female and love all the events. This year, I won flowers at Muse!

Nicole Paré Ein with the flowers she won at the 2024 NYWIFT Muse Awards! (Photo Courtesy of Nicole Paré Ein)

Are you immersed in any projects at the moment? What’s one career milestone or creative endeavor that you are committed to pursuing?

I think the milestone I am committed to is encouraging women to have a voice, so they can have more control and say in what happens. 

Connect with Nicole Paré Ein on LinkedIn and learn more about Avalanche Creative Services at avalanchecreative.tv.