By Tammy Reese
Advertising Week New York came back for its 19th edition from October 16–19, this time at THE PENN DISTRICT, bringing together the brightest minds in marketing, advertising, media, and tech. With an immersive and interactive program, attendees had the opportunity to learn from industry leaders, discover new trends and network with professionals from around the world.
From inspiring keynotes to insightful panels, the event united entrepreneurs and creators in such a unique way.
On Day 1 at the Equality Lounge® during Advertising Week New York, a panel discussion featuring Sherri Shepherd, Host of The Sherri Show took place. NYWIFT members Tammy Reese, LaKisa Renee, and Penni Love-Harper sat front row to learn from and to engage in the conversation.
During the panel, The Emmy and NAACP award-winning host and comedian Sherri Shepherd sat down with BigCommerce’s Tom Bourdon to discuss how she reinvigorated daytime TV while living her dream and leading by example on her hit talk show Sherri. She was joined by her Executive Producer Jawn Murray and SVP of Brand Partnerships Karen Bonck. Sherri and her team provided insight on bringing their winning feel-good formula to TV every day and how that creates a rich environment for brands to thrive.
After the panel, NYWIFT Members Tammy, LaKisa, and Penni introduced themselves and discussed their involvement with NYWIFT to Sherri. The conversation among the four New York Women in Film and Television led to Sherri personally inviting them to her live talk show the very next morning. Upon arrival the ladies were given VIP Style access which included priority entrance into the studio, front row seating, and backstage access. Our NYWIFT members were spotted numerous times on live tv during The Sherri Show!
What a remarkable way to represent our organization ladies! Job well done!
Catch them in the front row:
Welcome to NYWIFT, Aisha Amin! Aisha is an NYC-based writer and director. As a director, her work expands across narrative, documentary, and experimental forms to tell authentic stories built from real experiences. Her past film projects have explored and highlighted overlooked communities particularly in New York City, including formerly incarcerated mothers and communities struggling with the presence of gentrification in their neighborhoods. Amongst her directing, Aisha is an emerging screenwriting and was selected to participate in Cine Qua Non’s 2022 Screenwriting Lab. She is a 2022 recipient of NYFA’s Tomorrowland Grant and a 2021 recipient of the NYFA Women's Fund grant. She was a recipient of the 2019-2020 Sally Burns Shenkman Woman Filmmaker Fellowship at the Jacob Burns Film Center where she directed two short documentaries. She is also a recipient of The Shed's Open Call Fellowship where she expanded her film practice to installation art. Aisha spoke to us about her favorite styles of storytelling, the intersection of narrative and documentary, and her latest projects.READ MORE
Welcome to NYWIFT, Lorena R. Valenica! Lorena R. Valencia is a Mexican writer-director based in New York. Her directorial debut and MFA thesis film, Cuanacaquilitl (Dandelion), received the 2022 National Board of Review Student Award and is an Official Selection in several international film festivals, including the Morelia International Film Festival, the Atlanta Film Festival, the New York Latino Film Festival, and the NewFilmmakers Los Angeles Film Festival. Lorena is passionate about both narrative and documentary storytelling and is interested in addressing issues such as reproductive rights, identity, and belonging. Currently, she is directing Mi Ranchito, a documentary short film that explores resilience and love for the land, while she is developing her debut feature film, Mayahuel. Lorena spoke to us about inspiring empathy through storytelling, the overlap of narrative and documentary filmmaking, and her latest projects.READ MORE
Congratulations to NYWIFT Board Member Joyce Pierpoline, Executive Producer of Mediha, which just took home the U.S. Competition Grand Jury Prize at DOC NYC! In this immensely collaborative film, a Yazidi teen once held captive by ISIS takes us into her world of grief, pain, and hope. We spoke to Pierpoline (prior to the exciting win) about her involvement in this important film.READ MORE
Welcome to NYWIFT, Eileen Wolter! After working as a motion picture lit assistant at CAA, working on the Universal lot, and writing lots of coverage in LA, Eileen brings her creativity to us in New York! She holds a BA in Art History & Film from Vassar College, studied acting as The Atlantic Theater Company and The Actors Studio/The New School, and studied writing at UCLA, NYU, Sundance Collab, Stowe Story Labs, and NJ Play Lab. Eileen tells us about her fascinating family history, covering Fashion Week for Comedy Central in 1993, and attending SNL dress rehearsals.READ MORE