NYWIFT Blog

AudPop, the global video platform and video creative marketplace, announces that the fifth annual AudFest, “Video is Eating the World,” will be held virtually from Nov. 3-5, 2021. AudFest celebrates and champions diversity and innovation in video by bringing together creative leaders of technology, brands, agencies, and video creators who are building, growing, and shaping the video economy.

“The data is clear: 85 percent of consumers watch video on their mobile devices every month, and 80 percent have made a purchase after watching a brand’s video. The cookie is going away, and businesses must own their communities to create reach and impact,” said Paige Williams, CEO and founder of AudPop. “We invite every brand builder, digital marketer and filmmaker to join this year’s inclusive, diverse, and innovative AudFest, because truly, video is eating the world.”

Attendees will dive deep into marketing, creativity, and storytelling with some of the most influential thought leaders in storytelling and community building, including New York Times bestselling author Amy Jo Martin, Netflix “Selena” series producer Jaime Davilla, and Canela Media
CEO Isabel Rafferty as well as executive leaders from brands and agencies like DELL Blue, Indeed, Shopify, Intel, G2, and VaynerX.

Sessions will provide insight into ways to grow your brand, community, and sales through video. Speakers will dig deep into how to create compelling video that builds brands and increases sales, best practices for distributing video content, and approaches to video storytelling that are creating positive change and impact around the world. The agenda of sessions include:

• The Science of Storytelling for Changing Hearts & Minds: An Institute for Family & AudPop Case Study
• Storytelling that Scales: Creating Video that Doesn’t Suck
• The Rising Tide of Brand, Community, and Story
• Video is Eating the World
• Mission-Driven Stories are Saving the World
• Brands & Agencies: Exploding Growth and Impact through Story
• Finding an Audience for Media that Matters
• The Next Generation of Video Creators: Making Meaning and Money through Storytelling

Watch here to learn more about AudPop. For more information on AudFest, visit AudPop.com/audfest, and register for free here.

Contact: NYWIFT Member Vivien Vitolo, vivien@audpop.com

About AudPop

AudPop is the global video platform that makes it easy for video creatives, brands, agencies, and networks to connect and work together to create video they love. From businesses who need custom video, to video creatives who want access to quality video projects, people around the world rely on the tried-and-true AudPop creative process to get great video online. Our software operates turnkey video contests and film challenges to get video at scale. Since 2013, AudPop has worked with companies like GoDaddy, Hilton, and Sony to access hundreds of quality videos and work with talented, diverse global video creators and emerging, diverse filmmakers.

About Paige Williams

Paige Williams launched a career as a documentary filmmaker to answer that question. Her first film examined her experience as a Southern gay woman, her parent’s ex-gay ministry in Mississippi, and their relationship. That feature documentary, “Mississippi Queen,” screened in over 100 film festivals, was distributed on Sundance Networks, and won several film festival Audience Awards. Williams’ second feature documentary, “From Place to Place,” created impact on a state and national level, leading to one of the most significant pieces of national child welfare reform legislation. 

Williams knows firsthand that one film can change many minds.

Williams founded AudPop in 2013 on the knowledge that connecting filmmakers to opportunities creates change in the world. AudPop is a turnkey video marketplace that crowdsources high-quality authentic video—from a network of more than 75,000 global filmmakers—in collaboration with brands around the world. The short films developed by the community deliver compelling stories, connecting brands with audiences. The platform boasts more than 250,000 community members and 14,000 short films and more than 1 billion social impressions. Williams’ company has consequently been recognized by Entrepreneur, Forbes, and Inc. magazines for its innovation as a connector between filmmakers and brands.

Williams works from a place of inspiration and belief that good stories inspire change. Her mission is to provide opportunities to elevate stories and their diverse makers. To further support that mission, in 2017, Williams created AudFest to bring together the AudPop community around storytelling, growth, and impact.