NYWIFT Blog

Best Practice Advice for Targeting Corporate Sponsorship to Help Fund Your Film

By Janine McGoldrick

Have you thought about using corporate sponsorship to help raise funds for your independent narrative or documentary film? No? Well you are probably not alone. Many independent filmmakers, and industry panels, seem to focus mainly on crowdfunding and financial grants as sources of revenue either because they are either unaware of sponsorship opportunities, or feel having corporate sponsorship means they have “sold out.” That is far from true.

Recently, I had the pleasure of talking about his very topic with Kim Skildum-Reid, best-selling author of The Sponsorship Seeker’s Toolkit 4th Edition, on the latest episode of NYWIFT’s Women Crush Wednesdays podcast.

Kim Skildum-Reid

 

Kim is unquestionably one of the sponsorship industry’s most influential thought leaders with over 29 years of experience. She is one of the  professionals credited with defining and setting the best practice benchmark for the sponsorship industry and provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News among many more.

Corporate sponsorship is different than product placement. In basic terms, it is a deeper and longer partnership as a company provides payment in return for a series of actionable items that will increase awareness for their brand in ways that go beyond just a 30 second appearance in the film.

Learning the ins and outs of corporate sponsorship can seem daunting, but Kim lays out all best practice principles to help you create a compelling pitch. Below are some quick highlights, but be sure to listen to the podcast episode to gain more great insight. A link is featured below.

 

 

  • Start thinking about incorporating sponsorship into your project during development. It’s much harder to provide leverage-able services to a company if you are at the end of your production.
  • Target corporations that are an organic fit with your film’s theme or topic. If keeping kosher is a chief trait of your main character, don’t put Oscar Mayer on your list. But, if your documentary profiles the inner workings of the world’s largest airport, then definitely give Delta Airlines a call.
  • Do your research. You need to know the sponsors business, objectives, priorities and audience before you pitch.
  • Be creative! Corporations are looking for ways to leverage their brand in meaningful and impactful ways. You need to provide them with unique opportunities that go beyond providing a few tickets to the premiere and logo slapping.
  • Providing multiple sponsorship levels to pick from for your film project is outdated. Don’t do it. Tailor your ideas to each company you target and include the appropriate monetary value for that proposal. They will take your seriously and be willing to negotiate.

Listen here to my full interview with Kim and be sure to subscribe so you don’t miss upcoming episodes! If you have an interview suggestion, a project you’d like to spotlight or a great story to tell, you can contact the Women Crush Wednesdays podcast team at communications@nywift.org, we’d love to hear from you!

 

 

Go to https://powersponsorship.com/ for more key learnings from Kim Skildum-Reid her informative guide The Sponsorship Seeker’s Toolkit 4th Edition.

 

PUBLISHED BY

Janine McGoldrick

Janine McGoldrick Janine McGoldrick is a veteran entertainment executive who has created and implemented strategic distribution and communications campaigns for television and film, including the 2017 Academy Award winner "The Salesman." Through her company 2nd Chapter Productions, she works as an entertainment strategist and is developing the documentary film "Unheard: The Ears of Meniere's."

View all posts by Janine McGoldrick

Comments are closed

Related Posts

Meet the New NYWIFT Member: Colleen Hughes

Welcome to NYWIFT, Colleen Hughes! As an intimacy director and coordinator, Colleen brings a trauma-informed and human-first approach to scenes of simulated sex, nudity, and hyperexposure. Through her collaboration with trusted colleagues, she is at the vanguard of a movement to bring increased agency and transparency to the entertainment industry. She has collaborated with artists from around the globe, including Maya Hawke on the official music video for “Thérèse,” with over 5 million views on YouTube (also available on Apple Music); Samantha Shay at Tanztheater Wuppertal Pina Bausch in Germany; and immersive work with Virgin Atlantic’s cruise line in the Mediterranean, and Punchdrunk’s Sleep No More in NYC. Colleen is part of a team of thought leaders in the field of consent and intimacy work. As Director of Core Training at Intimacy Directors and Coordinators (IDC), Colleen led the development of the company’s groundbreaking Consent-Forward Artist training program. She is currently working on a book entitled A Volunteer from the Audience: Consent Work in Interactive Performance that examines the role of agency in immersive performance.

READ MORE

Meet the new NYWIFT Member: Jennifer Buzzelli

Welcome to NYWIFT, Jennifer Buzzelli! Jennifer Buzzelli is a New York-based producer, international distributor and co-producer. With involvement in the film industry since the 90s, she is the founder of production house Jimmy B Media. Read more to discover her experience in leading film distribution and about her most recent project, producing the upcoming documentary, Long Live the Tyrant.

READ MORE

Meet the New NYWIFT Member: Lynn Dow

Welcome to NYWIFT, Lynn Dow! From cherished advice on the joy of filmmaking to the heartwarming tale of transitioning from Wall Street to the silver screen, Lynn offers a glimpse into her journey which has been fueled by passion and family support. Her Harlem cultural tapestry weaves its way into her captivating narratives, while insights from her time at Columbia University offer a unique approach to storytelling. Explore Lynn's intersection of finance and filmmaking through the lens of resilience and strategic thinking, as she shares her favorite projects and inspirations. Delve into her creative process, where personal experiences meet universal themes, and catch a glimpse of her debut feature, Bull Street, a story of loss, reflection, and the pursuit of generational wealth.

READ MORE

Meet the New NYWIFT Member: Janet Hyojo Oh

Welcome to NYWIFT Janet Hyojo Oh! Janet Hyojo Oh is an independent producer and screenwriter with a passion for rom-coms and storytelling. Janet shares insights into her creative process, the impact of events she organizes for women in the arts, and overcoming challenges in her career. Janet emphasizes collaboration, kindness, and the importance of balance in the business of producing. She also reflects on winning her first screenplay award and offers advice to aspiring producers and screenwriters: embrace kindness, collaboration, and curiosity.

READ MORE
JOIN OUR NEWSLETTER
css.php