NYWIFT Blog

What’s in Your Toolkit: Margarita Sophia Cortes

Our new column asks our members about their favorite tool, software, article of clothing, shoes on set, favorite scriptwriting software, etc.

 

Margarita Sophia Cortes – publicist

 

What are your essential tools in your PR kit on location? 

iPhone, camera, iPad, Apple watch, vitamins, water, comfortable flat shoes

iPhone apps: all social media; Snapseed, VSCO, and Lightroom for editing photos; Canva for creating visuals; Adobe Spark and Premium Rush for video.

 

What do you bring for food on the road?

When I’m with my clients at press events, media tours, or junkets, I usually rely on a Mary Poppins bag of nourishment, so I pack coffee canteen, water, vitamins, protein shake, grapes, dark chocolate & peanuts or cashews.

 

What’s in your toolkit when traveling for a few days with clients?

My journal, sketchbook, music, eucalyptus bath salts, face masks, Vitamin B, Benadryl, and tons of makeup so I can pamper myself in mornings and evenings.

 

What do you bring to help de-stress?

Sketchbook to draw when I’m on a 5-minute bathroom break. 

 

What’s the most out of the ordinary thing in your toolkit?

A selection of crystals for harmony, strength, energy, peace, and happiness. Also, Benadryl cream and tequila.

 

 

PUBLISHED BY

Margarita Sophia Cortes

Margarita Sophia Cortes For more than 15 yrs, Margarita has worked on countless PR campaigns including independent feature films, documentaries, foreign language and arthouse indies, not to mention festivals and television, music, art and events. She currently serves on the board of directors for New York Women in Film & Television. See more at www.MSophiaPR.com

View all posts by Margarita Sophia Cortes

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