Our new column asks our members about their favorite tool, software, article of clothing, shoes on set, favorite scriptwriting software, etc.
Margarita Sophia Cortes – publicist
What are your essential tools in your PR kit on location?
iPhone, camera, iPad, Apple watch, vitamins, water, comfortable flat shoes
iPhone apps: all social media; Snapseed, VSCO, and Lightroom for editing photos; Canva for creating visuals; Adobe Spark and Premium Rush for video.
What do you bring for food on the road?
When I’m with my clients at press events, media tours, or junkets, I usually rely on a Mary Poppins bag of nourishment, so I pack coffee canteen, water, vitamins, protein shake, grapes, dark chocolate & peanuts or cashews.
What’s in your toolkit when traveling for a few days with clients?
My journal, sketchbook, music, eucalyptus bath salts, face masks, Vitamin B, Benadryl, and tons of makeup so I can pamper myself in mornings and evenings.
What do you bring to help de-stress?
Sketchbook to draw when I’m on a 5-minute bathroom break.
What’s the most out of the ordinary thing in your toolkit?
A selection of crystals for harmony, strength, energy, peace, and happiness. Also, Benadryl cream and tequila.
Margarita Sophia Cortes
Related Posts
Meet the New NYWIFT Member: Kash Blagrove
Welcome to NYWIFT, Kash Blagrove! Kash is a New York City–based producer with a background in advertising and a strong commitment to authenticity, diversity, and inclusion in media. Over the past decade, she has produced campaigns for major brands including eBay, European Wax Center, Peloton, and the WNBA, working across projects ranging from small-scale productions to multi-million-dollar campaigns. As a champion of body positivity, Kash brings a thoughtful perspective to her work, advocating for greater representation both in front of and behind the camera. Her work on the WNBA’s Line ’Em Up campaign earned multiple honors at the 2025 Clio Sports Awards, reflecting the real impact the project had beyond the screen. In our interview, Kash discussed her journey into producing, her commitment to inclusive storytelling, and the projects she’s excited to bring to life next.
READ MOREMeet the New NYWIFT Member: Alyssa Lomuscio
Welcome to NYWIFT, Alyssa Lomuscio! Alyssa Lomuscio is a TV editor, story producer, and assistant director based in NYC. Her work as a story producer has earned her two Daytime Emmy award nominations in the Outstanding Lifestyle Program category. She is also a science fiction writer of short stories, novels and screenplays under the pen name A.M. Lomuscio. A 2019 Clarion writer’s workshop alum, her short fiction can be found in Apex magazine and Uncharted. In our interview, Alyssa discussed her time balancing being an AD and a writer and shared stories of working in TV.
READ MOREMeet the New NYWIFT Member: Kate Dolan
Welcome to NYWIFT, Kate Dolan! Kate Dolan is a New York City-based actress with a passion for storytelling. Her commitment to authenticity and restless pursuit of refining her craft is a reflection of her energetic dedication. Kate is interested in playing characters that both challenge her and resonate deeply with audiences. Having been booked for her first feature film, she is already emulating the actors that have inspired her since childhood. Her experience interning at NYWIFT and Prospect Musicals have given her an advantage as a young actress, providing her with a behind-the-curtain perspective on many aspects of the entertainment industry. In our interview, Kate discusses her experiences, inspirations, and goals.
READ MOREMeet the New NYWIFT Member: Khrystyna Komarovska
Welcome to NYWIFT, Khrystyna Komarovska! Khrystyna is a New-York based filmmaker, actress, and digital strategy leader, where her work touches on the intersection of storytelling, audience growth, and social impact. Her projects explore human connection, contemporary relationships, and mental health through narrative film and digital projects. Alongside her creative work, she leads digital strategy for brands and founders, informing how projects are positioned, distributed, and scaled. Khrystyna is the creator of the short series Nina’s Files, which has received festival recognition and media attention. She is also currently developing new narrative work focused on Gen Z audiences and intentional storytelling. In our interview, Khrystyna discusses her background, recent projects, and what she has learned from working in the media industry.
READ MORE
Comments are closed