By Mellini Kantayya
In December, New York Women in Film & Television presented “Producer Boot Camp for Digital,” hosted by RED Digital and led by freelance producer Julie Gomez. Julie’s vast experience includes running the Upright Citizens Brigade’s production company Don’t Think Productions, as well as producing Thank you Del: The Story of the Del Close Marathon, which premiered at SXSW in 2016.
In true boot camp fashion, Julie took participants through the steps of a digital project from concept to in-the-can, sharing pragmatic and unexpected gems on the art of producing along the way. Among them were:
- Take a holistic approach to producing. Always be mindful of being a creative and a leader—a steward of the project and your team.
- Key in implementing the above, is the “Liz Lerman Critical Response Process”—a technique for getting and giving useful feedback on creative processes and artistic works-in-progress.
- Surround yourself with genius. Having a great team elevates you and the project.
- And since you’ve surrounded yourself with geniuses—listen to them. “Don’t block flow.” Often not-so-great ideas and way-out-of-budget ideas pave the path to creative and useful solutions. And always deliver feedback respectfully (see #2).
- Treating your team well includes feeding them well—healthy meals with a comfortable place to sit, enjoy, and recharge. This gesture is not only one of respect, but increases productivity and prevents a junk-food-sugar-crash halfway through your workday.
- Don’t make ballpark guesses when it comes to budgeting a job for a client. Be clear about what the client wants and then offer options at varying budgets.
- Avoid using with animals when on a tight budget, especially cats because…cats.
- Think “post” in “pre.” Involving post-production from the start can keep you on budget and will avoid potential disasters.
- Imagine the worst—what happens if it rains? If someone is late? If the location is locked? Be prepared for anything.
- Lastly, Julie recommended the following books: Scheduling and Budgeting Your Film by Paula Landry; Production Management 101 by Deborah Patz; Film Budgeting by Ralph S. Singleton; In the Blink of an Eye by Walter Murch; and Making Movies by Sydney Lumet.
NYWIFT produces over 50 professional development programs and events like this one throughout the year. See what’s coming up!
Related Posts
Meet the New NYWIFT Member: Sen-I Yu
Welcome to NYWIFT, Sen-I Yu! Sen-I Yu is a New York-based, award-winning filmmaker originally from Taiwan. Her feature directorial debut My Heavenly City garnered international recognition, including a NETPAC Award nomination at the 43rd Hawaii International Film Festival, Best Picture and IndiePix Vision Award at the 2025 Winter Film Festival, among others. The film secured worldwide theatrical distribution in 2023 throughout Taiwan, Hong Kong, with limited releases in North America and the UK. The Guardian called it a “fresh, thoughtful take on immigrant experience, Sen-I Yu’s sympathetic and humane film traces three loosely woven stories of people dealing with loneliness in New York City…” In our interview, she discusses her debut feature, how her immigrant experience influences her creative process, and the types of stories that inspire her.
READ MOREMeet The NYWIFT Member: Melody Tally
Melody is a multi-hyphenate artist, award-winning actress, screenwriter, filmmaker and engineer. She obtained her Bachelor of Science in Mechanical Engineering at North Carolina Agricultural & Technical State University and her Masters in Business Administration at Trinity Washington University. She studied acting and directing with Vera Katz and Haile Gerima at Howard University and can be seen on Tubi, Netflix, and Amazon Prime in acclaimed films including Residue and Silent Brave. Melody told us about balancing her multidisciplinary skills, how her engineering background influences her approach to artistic and creative projects, including a math book and limited series.
READ MOREMeet the New NYWIFT Member: Rudaba Zehra Nasir
Welcome to NYWIFT, Rudaba Zehra Nasir! Rudaba is a Pakistani-American, conservatory-trained actress, writer, and singer as well as a humanitarian and life coach based in Manhattan. She is currently producing her solo show Halal-ish which is about her journey from Pakistan to America to find love. On screen, she has starred in award-winning films The Foreign Patriot and The Train I’m On, and was a series regular in Kabhi Na Kabhi (Someday) on Hum TV. Her New York theater credits include sold-out, Off-Off Broadway shows such as Novecento (Paradise Factory Theater), Arsinoe IV (Chain Theatre), Talk of the Town (The Players), and Measure For Measure (Resident Acting Company). Rudaba spoke to us about how she uses art to cultivate connection, finding her voice as an actor, and her humanitarian initiatives.
READ MORENYWIFT Member Spotlight: Karen Goeller
Karen Goeller is a gifted storyteller whose work spans literature, film, television, and live performance. Since launching her film career in 2012, she has contributed to more than 100 productions both in front of and behind the camera. As a long-standing member of NYWIFT, Karen has built a reputation as a talented actor, script supervisor, writer, and producer. And as a writer, she’s earned awards for three screenplays — Escape Artists, Best First Dates...NOT, and Missy’s Voice. Also the author of 20 published books spanning gymnastics, fitness, and children’s literature, Karen continues to inspire across multiple platforms. With a unique background in law, health sciences, and athletics, her work reflects creativity, strength, and authenticity — qualities that define her as a dynamic and enduring force in storytelling. Karen’s latest project, Missy’s Voice, highlights themes of resilience and triumph through the story of a bullied young singer who eventually finds her voice. She spoke to us about exciting new developments for Missy’s Voice and what we can look forward to next.
READ MORE
2 Comments
Paula Landry
Thanks so much for this great post Mellini Kantayya! This sounds like a fantastic, empowering workshop by Julie Gomez and Red.
I appreciated #1 – about taking a holistic approach, by fusing creativity with leadership – is a challenge and offers tremendous rewards as well as to respect and honor the flow . I’m so appreciative that my mentioned book was mentioned, an unexpected surprise. Looking forward to hearing more!
busyk
These are such great tips. #8 if you have a clear idea of the post, then you’ve got a road map for production & #5 if you feed your crew well, they’ll be happy & devoted to the project. Thanks for sharing!