True or false? The average 18 to 24 year old American watches two hours of video on her mobile phone each month. False.  It's actually three hours and 15 minutes, according to the Nielsen Co.

As content creators contemplate the most miniscule screen of all, plenty of questions arise: What kind of videos are people interested in watching? What are phone carriers looking for? And is anyone making money? Verizon’s Jerrlyn Iwata, MTV Networks’ Megan Wastell, Karol Martesko-Fenster from the Web and mobile platform Babelgum, writer and mobile-content creator Fred Graver and media consultant Gavin McGarry of Jumpwire answer these questions and more.

This conversation will be followed by a special cocktail reception sponsored by the Writers Guild of America East.

Moderator, Gavin McGarry is a Principal of Jumpwire Media, a cross-media consulting company that specializes in helping traditional media companies build strategies to profit from the emerging digital marketplace on mobile, gaming and Web-video platforms. Before founding Jumpwire earlier this year, McGarry worked for the online video start-up Joost and was the head of cross platform business development at the global television production company Endemol. 

Fred Graver is a producer, writer and entrepreneur who founded iLarious, a humor brand on mobile platforms. He created VH1's Best Week Ever and spent two years with the Disney Imagineers, probing the collision of the Internet and media. He also has written for Late Night with David Letterman, Cheers, Jon Stewart and Norman Lear. 

Jerrlyn Iwata (pictured above) currently serves as Director, Mobile Content Strategy and Acquisition for Verizon Communications. She also worked on Verizon’s FiOS TV programming team for three years, leading content acquisition for sports and international premium programming. Her experience spans strategic planning, product marketing, finance and content acquisition across both media and technology sectors. 

Karol Martesko-Fenster is the General Manager and Publisher of Babelgum’s film division. Previously, he was Head of Film at Palm Pictures, President of RES Media Group and President/Publisher of the Silicon Alley Reporter. He co-founded both Filmmaker magazine and indieWIRE.com and has provided strategic consulting services for numerous organizations including Arts Alliance and Tribeca Enterprises.

Megan Wastell is Supervising Producer of Wireless for the MTV Entertainment Group where she manages the mobile business for Comedy Central, Spike TV, Atom and Gametrailers. She oversees the strategy, positioning and creation of mobile products including award-winning games and applications, original videos and Web sites.

Produced by Janet Stilson and Anne Flournoy