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Marcia Rock--moderator
Marcia Rock--moderator
Using Film and Digital Media To Change The World

Media makers have long recognized the extraordinary power of film and television to inspire and educate. When combined with strategic partners, creative outreach initiatives and the latest technology, media can launch global social movements and propel ideas into action.
 
This panel of innovators will show you how they take advantage of the storytelling power of film and social networking tools to create media of consequence. They’ll showcase programs that promote social change in efforts ranging from health education to conflict resolution and social justice. From large scale community screenings in remote regions of Africa, to using YouTube as an advocacy tool, they’ll present innovative ideas for creating media that matters.



#photo708 CAROLINE AVAKIAN is the Director of Communications & External Relations for FilmAid International, a humanitarian aid organization that uses film and video to educate, entertain and inspire refugees and communities in need around the world. Caroline has been a guest/contributor on CNN International, PBS, The Today Show and Good Day New York, among others. She has traveled to East Africa where she has worked in the field of participatory video as a tool for empowering refugees and refugee communities. In 2007, Caroline was nominated for a New York Emmy Award for her work as a television correspondent.


CAROLINE PETIT is Chief of the Promotion and Distribution Unit under the Department of Public Information at the United Nations.  Working for the Radio and Television Service of the News and Media Division, she is responsible for promoting a wide range of UN Radio and TV programs and teaming up with key global broadcasting companies to air them. Caroline has formed partnerships with major international radio and television broadcasting companies, international celebrities and new media organization, such as YouTube to brings visibility to the UN's mission and its activities. Prior to joining the UN, Ms. Petit promoted the European cinema and television industry for 15 years for the European Union's Media Programme in Brussels, London and in Demark






JOLENE PINDER is a filmmaker, Outreach Director and Associate Producer at Arts Engine, Inc./Big Mouth Films, an organization that creates social-issue documentaries and produces the Media that Matters Film Festival. Her credits include Arctic Son and Election Day, both broadcast on PBS/POV. Jolene has a strong background in gender equity issues and women’s  international development. She has traveled to Central America as part of a delegation of activists from STITCH: Women Organizing for Worker Justice. She has a Masters in Journalism from the University of Florida’s Documentary Institute.





SAM GREGORY, Program Director, is a video producer, trainer, and human rights advocate. In 2005 he was the lead editor on Video for Change: A Guide for Advocacy and Activism (Pluto Press), and in 2007 he lead the development of the curriculum for WITNESS' first ever Video Advocacy Institute. Videos he has produced have been screened at the US Congress,the UK Houses of Parliament, the United Nations and at film festivals worldwide. In 2004 he was a jury member for the IDFA Amnesty International/Doen Award. He was a Kennedy Memorial Scholar at Harvard's John F. Kennedy School of Government, where his Master's in Public Policy focused on international development and media. He has worked as a television researcher/producer in both the UK and USA, and for development organizations in Nepal and Vietnam, and holds a BA from Oxford University in History and Spanish. He is on the Board of the US Campaign for Burma, and the Tactical Technology Collective. He speaks fluent Spanish, conversational French and basic Nepali





MARCIA ROCK, moderator, is an author and two-time Emmy Award-winning independent documentary producer. Her new film, Salt Harvesters of Ghana, was featured at the NYWIFT Short Films Festival. She also produced Surrender Tango, a documentary on how partnering in tango relates to life. In 2002, she produced Dancing with My Father, about how adult love is often shaped by what a child learns at home. Other documentaries include the award-winning  Daughters of the Troubles: Belfast Stories and McSorley’s New York, a history of New York’s Irish immigrant community which won an Emmy. Rock is director of the News and Documentary program at the Arthur Carter Journalism Institute at NYU.


Produced by Tala Dowlatshahi and Maura Kelly

Sponsored by Loreen Arbus Productions

Special Thanks to SHOWBIZ SOFTWARE