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| | | Virginia Heffernan-moderator |
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30TH ANNIVERSARY CELEBRATION: The Future of Content Production:
The BIG Mash-Up!
Advances in digital technology have transformed the way content is
being created—the result is an exciting whirlpool of media platforms
and innovative production styles for television, the internet, mobile
devices and beyond. While amateur video production may have built the
net, new technological advances are now allowing for better production
values, HD programming and immersive narratives that lead audiences
among different platforms.
NYWIFT has assembled a panel of
players at the forefront of digital media content creation and
distribution. They’ll discuss how new content forms are being shaped,
then explore how the networks and entertainment companies are embracing
new media and the YouTube nation by building cost-effective production
models for profitability and increased viewership. They’ll tell you how
important production values are now, how producers can plan for
multiple screens
and, more importantly, who’s watching all this stuff. The evening will begin with a tech
demonstration of the new HD cameras introduced at NAB.
Christopher Barry
is currently Senior Vice President, Digital Media and Business
strategy, Sundance Channel. Christopher’s responsibilities include
overseeing Sundance Channel’s website, including content strategy,
creative design and third-party partnerships, and extending the
channel’s content to mobile and electronic sell-through platforms. Most
recently, Barry spearheaded the Sundance Channel’s digital activity on
Youtube, Yahoo and Second Life. Prior to joining the Sundance Channel
in 2003, Barry was a Vice President in Morgan Stanley’s investment
Banking division (Media and Communications Corporate Finance Group).
Peter Kay is Managing Director, Product Development, MTV Music and LOGO. Kay works
with MTV, VH1, CMT and LOGO to implement social media, create show-based web verticals
and help establish best practices. He has launched sites for shows such as Man And Wife,
Flavor of Love 3, Trick My Truck and The Human Giant. In past jobs at Random House and
Time Inc, he developed and edited children’s sites, sports sites, travel sites, foreign language
learning sites and a video game strategy site.
Paul Kontonis
is the Chief Executive and a co-founder of For Your Imagination, an
online media company which develops and markets high-quality original
web video series turning concept into reality for brands and content
creators. As an interactive media veteran of over 15 years, Paul
has been a new media pioneer and has developed interactive content
practices which reach out and engage audiences. Paul was the
General Manager of Educational Marketing and Corporate Sales for Kaplan
Test Prep and Admissions, the leading test preparation provider.
Prior to joining Kaplan, Paul was the Chief Marketing Officer of
btldesign, a 25-year-old marketing communications agency, specializing
in business-to-business marketing communications for Fortune 100 global
brands like MasterCard, Samsung, Pfizer, Major League Baseball and the
FIFA World Cup. Paul's interactive experience began as the Vice
President of Sales and Marketing at SenseNet, a Web application
development agency, and as the Director of Business Development for
Silver Shock, a boutique interactive agency.
Steven Mendelson is the Founder and Ceo of BrandX Network, a six-year-old company
engaged in media and technology consulting, broadband project implementation and
marketing across social networks. He is also Co-Founder of Relevant Digital, a semantic
technology company. Previously, he was Co-Founder of Paul Allen’s internet company,
Starwave; producer at Warner Bros. and Executive Vice President at Sony Entertainment.
He has dealt with corporate re-structuring, digital system build-out, business modeling,
marketing as well as project producing. Clients have included Mattel, Gap, Warner Bros.,
Vertis, Telecom Italia and Canal Plus.
Ayres D’Cunha is
the owner and President of Analog Digital International Inc., a
post production facility in New York. While attending school, he was
offered a managerial position working with JVC’s Professional/Broadcast
International Division. He worked at a leading video company,
first as regional sales manager and later as a technical supervisor
before founding Analog
Digital Int’l, Inc., in 1995. His experience ranges from working and consulting on feature
productions, shorts, and commercials, to corporate video, film festivals and documentaries.
He most recently worked as Post Production supervisor on an HD/5.1 music video for a
solo artist which premiered on MTV Networks’ MHD: Music in High Definition Channel.
Juan Martinez
is Senior Manager of Technology for Sony BBSC. He graduated from
the University of Havana with a background in semiconductor technology.
He has worked for Japanese camera manufacturers for 27 years, ever
since he emigrated from Cuba.
Moderator Virginia Heffernan writes The Medium, a weekly column about digital culture, for the New York times Magazine and a blog on The Times site about online video: themedium.blogs.nytimes.com.
Before starting the column in 2007, she was a TV critic for the Times,
as well as a critic at Slate. Heffernan has been an editor at Harper’s
Magazine, an editor
at Talk, and a writer for VH1 and MTV. Iin 2005, she published a comic novel, The Underminer, with Mike Albo. In 2002, she received a Ph.D. in English from Harvard.
Produced by Maura Kelly, Joy Pereths, and Iri Greco
Oct 7, 2008 
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