|How to Get Maximum Media Exposure for Your Project
What are the tried-and-true methods, strategies and formulas that catch the eye of the press—every time?
A media-savvy lineup of panelists (bloggers, journalists, PR specialists and indie filmmakers) will share their experiences in forging media relationships to promote creative content, including the problems they faced and conquered.
Hear their views on what makes up a successful formula for establishing media relationships—whether your project is a documentary, short, feature, or webisode—and how to get it seen by the right people.
Jill Bauer is a Co-Director, Producer and Sound Operator of the independent film Sexy Baby. When Bauer was 15, she landed her first interview with Barbara Walters and was so taken by the interview process that she never stopped asking questions. Bauer is a Hearst and Society of Professional Journalists award-winning journalist who has written for and edited several magazines and newspapers, including The Miami Herald, Esquire, The Dallas Morning News and The New York Times. She also launched Smart Kid, a national parenting magazine. Bauer is the author of the nonfiction humor book From “I Do” to “I’ll Sue”: An Irreverent Compendium for Survivors of Divorce.
Ronna Gradus is a Co-Director, Producer and Director of Photography of the independent film Sexy Baby. Gradus was born and raised in New York City. Since a young age she loved to watch people, so when a camera was placed in her hand a documentarian emerged. She began her career as a photojournalist, most notably, as a staff photographer at The Miami Herald, where she was dubbed by editors as one of the strongest among the 22-member photography staff. While there, she was sent on several assignments in Cuba and covered Hurricane Katrina in New Orleans.
Katti Gray is a prize-winning veteran journalist who has covered hard news and soft. Gray is a National Association of Black Journalists Ethel Payne Fellow and was an Alicia Patterson Foundation Fellow. She was part of a team of Newsday reporters, photographers and editors awarded the Pulitzer Prize in 1996. Since 2005, she's been a freelance journalist and contributor to Newsday, DailyYonder.com, TheRoot.com, Essence, SHRM.org, Diverse: Issues in Higher Education, Jet and Raleigh News & Observer, among other publications. She has also written for Ms., Vibe, The Crisis, Niaonline.com, Today’s Child and Odyssey Couleur.
Gerald J. Giannone is manager at The SHOOT Publicity Wire, a targeted real-time news and information release distribution service. SHOOT’s Publicity Wire offers PR, marketing professionals, and entrepreneurs a powerful tool to communicate to a hard-to-reach vertical market comprised of news agencies, search engines, editors, industry publications, customers, prospects, and influential industry decision-makers in the advertising, broadband, filmmaking, and television production and post-production industries. Designed as an industry service, SHOOT's Publicity Wire delivers direct access to a highly targeted global marketplace comprised of both the advertising and filmmaking industries in North America, South America, Europe, Africa, Asia, Australia and the Middle East.
Ciara Pressler is the founder of Pressler Collaborative, a NYC-based marketing firm specializing in strategy for companies targeting creative audiences. Prior to launching Pressler Collaborative, she was Marketing Director for Gen Art, the national organization dedicated to supporting emerging artists. There, she ran the membership program, led branding and promotion for events, and developed promotional integrations for brands, including Crunch Gym, New York magazine, and Equinox. Previously, she was Director of Marketing at Capes Coaching, an entertainment industry career-coaching firm, where she created all marketing strategy and implementation, and developed corporate creativity workshops for MTV, A&E and more.
Lauren LoGiudice (moderator) is an actor, writer, producer and self-proclaimed evil genius. Her production company Over/Under Productions has produced three short films, and most recently, the web series Ciao Grandma about an irate Italian-American grandmother. LoGiudice has starred in numerous commercials, including the scandalous Zappos "More Than Just Shoes" campaign. You may have seen her in her latest theatrically released feature film When Harry Tries to Marry or in features in The New York Times, BBC, or NY1. Her solo shows have played around the world to rave reviews. LoGiudice’s upcoming solo project is about the life of Greta Garbo.
Produced by Christina Brown, Lauren LoGudice and Joette Maria Spinelli.
NYWIFT programs, screenings and events are supported, in part, by grants from New York City Department of Cultural Affairs in partnership with the City Council, and New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.
Last updated: Oct. 1, 2012