1977-80: Marilyn Casselman, Board President
- Struggles with creation of a name for the organization (one humorous suggestion: Women in Film Entertainment — WIFE)
- Membership recruitment, organizational bylaws and structure established, including board terms (2 years), membership requirements (3 years professional experience), and the determination to remain autonomous from the LA chapter.
- No stationery, no office, no funds and no communal awareness — the spiritual glue that held this group together was all that was needed
