A conversation about meaningful LatinX representation on both sides of the camera and how it drives viewership. Panelists will discuss new data that shows how Latino-led content serves Latino audiences while attracting new ones.
Panelists: Stacie M. de Armas (SVP of Diverse Intelligence & Initiatives, Nielsen), Alberto Ferreras (Director), Bianca Marroquin (Actress)
Moderated By: Cynthia Lopez (Executive Director, New York Women in Film & Television)
When: Thursday, September 15th, 2022
Where: Regal Union Square (850 Broadway, New York, NY 10003)
Stacie M. de Armas is SVP, Inclusive Insights & Initiatives and a leader within Nielsen’s DE&I practice. She is an inclusion & identity researcher, consumer behaviorist, and subject matter expert on diverse communities specializing in data at the intersection of community, advocacy & entertainment. At Nielsen, she leads the development of inclusive thought leadership and new research initiatives on diverse consumers and audiences. She joined Nielsen in 1998 and has served in many roles related to multicultural marketing. She sits on the Boards of the Hispanic Marketing Council Board, RespectAbility, and Google’s 21st Century Multicultural Marketing Council. She has received industry honors for her work in diversity marketing. Stacie is an adjunct professor of qualitative research at CSU Los Angeles and CSU Northridge. She received her MBA with a focus on marketing from Texas A & M. Stacie is a first-generation Cubana and an advocate for human rights for the people of Cuba.
Alberto Ferreras is a New York-based writer, filmmaker, and content creator known for the documentary series “Habla” (HBO 2003-2022), the play “Hamlet in Harlem” (Theater for the New City 2021), and the novel “B as in Beauty” (2009), published by Hachette Book Group in the US, Espasa in Spain, and Baldini Castoldi in Italy. In 2021 he created “Somos”, the first commissioned piece of the National American Latino Museum, for the Molina Family Gallery at the National Museum of American History in DC. “Somos” includes 150 portraits of Latinos from all walks of life.
Bianca Marroquín has played Roxie Hart in the Broadway company of Chicago off-and-on over the last 20 years, with over 4,000 performances. Now, for Broadway’s return, she joins a short list of legendary women who have both played Roxie Hart and Velma Kelly in the show – including Chita Rivera, Bebe Neuwirth and Ruthie Henshall. She first played Roxie Hart in 2002 in Mexico City’s Spanish-language production, soon thereafter she was invited to join the Broadway company where she made history becoming the first Mexican woman in a leading role on Broadway! Her other Broadway credits including Daniela in In the Heights and Carmen in The Pajama Game. She recently appeared as Chita Rivera the FX miniseries Fosse/Verdon.
Cynthia López is an award-winning media strategist, and former Commissioner of the New York City Mayor’s Office of Media and Entertainment, where she implemented strategies to support film and TV production throughout the five boroughs. López is the recipient of many coveted industry awards including: 11 News and Documentary Emmy Awards, a Special Emmy Award for Excellence in Documentary Filmmaking, three Peabody Awards, and two duPont-Columbia Awards. In addition, she received the National Association of Latino Independent Producers (NALIP) Award for Commitment to Corporate Diversity. Prior to working as Commissioner, López was Executive Vice President and co-Executive Producer of the award-winning PBS documentary series American Documentary | POV, and was involved in the organization’s strategic growth and creative development for 14 years. Her ability to forge strategic partnerships among corporate and public interest media has been a signature of her work. Notable partnerships include: New York Times, Reuters, Al-Jazeera Network, Discovery Communications, The Moth, Story Corps, Harpo Studios and ABC News, NIGHTLINE with Ted Koppel. López is a founding member of the Board of Directors of the National Association of Latino Independent Producers (NALIP), and is proud to have spent her career collaborating with independent filmmakers across all portions of the film and television industry. She served on the Board of Trustees for the Paley Center, NYC & Company, Museum of the Moving Image and the Tribeca Film Institute Latin America Fund Advisory Board. She currently serves on the Board of Directors for Latino Public Broadcasting, Manhattan Neighborhood Network and Hunter College IMA Program.
In collaboration with New York Latino Film Festival
NYWIFT programs, screenings and events are supported, in part, by grants from New York City Department of Cultural Affairs in partnership with the City Council, and New York State Council on the Arts with the support of Governor Kathy Hochul and the New York State Legislature.