Meet the New NYWIFT Member: Lauren Hale-Rieckhoff
Welcome to NYWIFT, Lauren Hale-Rieckhoff! Lauren is a Strategic Advisor and Producer of feature films and documentaries. She began her career as a Casting Associate on HBO’s Sex and the City, then spent over ten years at Creative Artists Agency (CAA), where she represented talent across music, film, TV, and sports, facilitating over $200 million in deals for A-list clients like Ron Howard, Jamie Foxx, Hilary Swank, Eva Longoria, John Legend, Dwyane Wade, and Sarah Jessica Parker. In 2017, she co-founded WilyfoXX Collective, a boutique agency advising, among others, tech giants and legacy fashion brands, with a client portfolio exceeding $10 million. Now, as the founder of Andiamo Pictures, Lauren is producing The Florist, starring Carla Gugino as Vivien Leigh, and has upcoming projects including Savage House (Paramount, 2025) and a documentary on Dita Von Teese. Her film financing and production approach combines industry experience with a talent-first, future-focused philosophy. Lauren shares her journey in the film industry, beginning as a Casting Associate and progressing to producing her own films.
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