NYWIFT Blog

The Art of First Impressions and Movie Trailers

by Maura Kelly

NYWIFT Board of Directors member Maura Kelly writes about female entrepreneurs in tech and entertainment for The Huffington Post. She recently sat down with Evelyn Brady-Watters and her sister Monica Brady, the founders of the Golden Trailers Awards (GTA’s) as they gear up for the live ceremony on May 4th in LA. Here’s an excerpt:

In 1999, NYWIFT members  created the Golden Trailer Awards (GTAs) as the first awards show to honor the best in motion picture trailers and recognize the people who create the short art-form. The sisters were successful commercial producers at the time but the growth of the award show spawned new careers and a full-time business for the siblings. Now in its 17th year, the GTAs have evolved to include trailers for television shows, video games and posters.

Who were your early champions and mentors?

We credit the success of the launch of the GTA’s to our highly respected jury. When we first had the idea for creating the awards, we approached Stephen Woolley (The Crying Game) as a juror. We asked him to judge and he immediately called back and said yes. We then approached Harvey Weinstein and he said Miramax is behind this and gave us David Kaminow as a juror. The big coup came when Quentin Tarantino joined our first year Jury. That was the shot heard round the world for the GTA’s. From that moment on major publications and news media outlets too numerous to mention picked up and ran with the story.

Continue reading…

 

Maura Kelly is an independent Emmy-winning producer and principal of Purple Mountain Media. She is a member of the NYWIFT Board of Directors and Co-chair of the Program Committee.

PUBLISHED BY

nywift

nywift New York Women in Film & Television supports women calling the shots in film, television and digital media.

View all posts by nywift

Leave a Reply

Your email address will not be published. Required fields are marked *

*

*

*

Related Posts

Meet the New NYWIFT Member: Alice McFaul

Welcome to NYWIFT, Alice McFaul! Alice is a producer, assistant director, and musician based between New York and Ireland, working in feature documentaries and unscripted television. Her work includes some of Netflix’s biggest true crime feature docs as a drama producer, and Stanley Tucci’s Searching for Italy and Tucci in Italy shows as assistant director. Alice is also a professional harpist and singer, playing since the age of three in Northern Ireland. In our interview, Alice tells us more about her experience working across these platforms, and how these are shaping her future goals. 

READ MORE

Meet the New NYWIFT Member: Isabella Medina Sarria

Welcome to NYWIFT, Isabella Medina Sarria! Isabella is a New York–based film producer originally from Colombia, known for developing and producing internationally-recognized projects. Her award-winning short films include Delusion, which won at the Berlin Indie Film Festival and earned recognition at the LA Indie Film Festival and New York Shorts International Film Festival. She has expanded into feature films, working on Up in the Hills (starring Dylan Walsh and Paris Berelc), Tox (starring Margaret Colin), and Higher Love (starring Dennis Haysbert and Joe Pantoliano), which wrapped production in August 2025. Her work is driven by a strong creative vision, championing well-represented female characters and immigrant stories.

READ MORE

Meet the New NYWIFT Member: Marianna Olinger

Welcome to NYWIFT, Marianna Olinger! Marianna is an artist, producer, strategist, and visionary who evaluates media projects for their potential impact on society and social change. Marianna worked as lead impact producer for two Oscar-shortlisted documentaries, including The Territory (Sundance, Peabody, Emmy winner). As co-director at Earth Alliance, Marianna proclaims: ‘I am nature, and nature is in me.’ In our interview, she reflects on the pilot initiative, Indigenous Impact Alliance, through Doc Society's Climate Story Unit, and her work as co-producer of the short documentary Sankofa. Read on to learn about the work Marianna’s most excited to bring to life next.

READ MORE

Meet the New NYWIFT Member: Helen Huang

Welcome to NYWIFT, Helen Huang! Helen Huang (Haitong Huang) is a New York–based creative director, filmmaker, and curator working across film, moving image, and immersive media. She has served as Creative Director for the SOHO International Film Festival and is a core member of Vermilions Theater. Her work explores how cinematic storytelling evolves across new formats, bridging traditional film language with emerging technologies. A fellow at the Harvard Innovation Lab, she has received multiple international awards, with her work featured in Forbes, ELLE, and Harvard Gazette.

READ MORE
JOIN OUR NEWSLETTER
css.php