By Katie Chambers
Let’s give a warm NYWIFT welcome to new member Tavia Mapp-Deterville, the CEO and Founder of the TaviaMD (TMD) Agency! TMD, founded in 2005 and based in New York City, is a premier voice in the public relations industry, launching successful and creative campaigns for a diverse clientele of entertainment, music, fashion, and lifestyle professionals. With an eccentric portfolio built upon authentic experience, TMD has assisted clientele to navigate through the intricacies of entrepreneurship in public relations, music publicity, and digital awareness; all of which can hinder a new startup breaking into the industry. Moreover, TMD is dedicated to establishing PR campaigns uniquely conducted to provide positive media attention. Serving as the forefront of contact between the world and the individuals and businesses they represent, TMD centers all its efforts to provide top-notch brand building tailored for an organic consumer base.
From arranging a specially curated SXSW showcase to speaking out about charitable causes they believe in, TMD has set its sights on becoming a household name in the industry. And as a leader spearheading her business to ambitious heights, Tavia has flawlessly handled the African American press for award-winning films and has secured clients placements on sought-after platforms like MTV, BET Revolt Summit, and various awards shows.
Mapp-Deterville also founded The Future is Female, a 501(c)3 organization that empowers women entrepreneurs through networking and events. We spoke with her about her business – and got some great advice for media entrepreneurs and working moms!

NYWIFT member Tavia Mapp-Deterville
Tell us about yourself – give us your elevator pitch!
Tavia MD loves people and has amazing relationships. Working with me isn’t guess work, it means guaranteed results. I never take a project unless I know I can leave it in a much better place than when I entered it. I have flawlessly handled the African American press for films Spiral, Grammy and Oscar Award-winning Summer of Soul, and Oscar-nominated Time; and pitched and secured media for the Essence Festival of Culture, the top attending festival in the country, while overseeing the cover releases for Cardi B and Icon Janet Jackson.
Describe what inspired you to create The Future is Female.
So many women are starting over in their lives. Choosing to work in their passions and not just paying the bills. I created FIF to form support, mentorship, and allow women to succeed by interacting with top professionals in their industries that answer questions, motivate, and remind them they are not alone.
What is the philosophy behind your publicity firm, Tavia MD Agency? How do you help your clients achieve their goals?
My philosophy is “Difficult Takes a Day, Impossible Takes a Week, The Rest is Up to You.” What that means is you can accomplish anything with the right relationships and the passion to get it done. With my clients, I always lay out a blueprint of what I need to help them succeed. I check and advise every step of the way, so you are not shocked by the outcome.
You’ve had great success – I read that you’ve helped some clients get 1 million views online. What in your mind is the secret to “going viral?”
There really is no secret. Going viral is random and happens during very simple actions. I think that is why it’s so hard to replicate.
You’re also a writer. What are your favorite topics to write about?
The importance of loving and knowing yourself. So often we get consumed with what people say directly and socially that we forget it’s ok to simply be you. The problem is a lot of us have no idea who that is. Taking the time to truly love and accept yourself is hard but needed.
What is your advice for other women entrepreneurs?
It’s more important that people not just want you or your products, but they value you. When people value you, they are repeat supporters and don’t ask for discounts. Value should always be your focus.
Among all these ventures and achievements, you’re also a mom! How do you find a balance?
Honestly, I schedule it. I don’t work past certain hours or take calls during family time to ensure my children know they are just as important. Because I do that, they actually respect when I’m on the phone and don’t fight anymore for my attention.
What inspired you to join NYWIFT?
My really good friend Tammy Reese is a member and always had nothing but positive things to say so I joined!
And what is next for you?
I just finished a project so my work load is lighter. I am catching up on some writing, some rest and enjoying time with my family.
Connect with Tavia on Instagram @taviamd, on Twitter at @boss545, or on her website www.TaviaMD.com.
Related Posts
Meet the New NYWIFT Member: Stephanie Lynn Jones
Welcome to NYWIFT, Stephanie Lynn Jones! Stephanie is a filmmaker, TV writer, and multi-disciplinary creative with two decades in screen and stage storytelling. She directed the short doc memoir The Jones Twins: Bebop Souls in a Muzak™ World (BRIC TV) and launched her film career on Spike Lee’s production teams. An Emmy nominee for Nickelodeon’s Gullah Gullah Island, she has developed her own TV projects with Universal Kids, PBS Kids, and TIME Studios. With her twin, Suzanne, The Jones Twins’ performance work has appeared at major venues in NYC and beyond; they also lent their vocals to the Slamdance Festival award-winning film System Noise. Stephanie holds a B.A. from Howard University and an MFA from NYU Tisch. Read on to get to know Stephanie, learn about her roots in the industry, and get a preview of her short documentary film, The Jones Twins!
READ MOREMeet the New NYWIFT Member: Elizabeth K. Budion
Welcome to NYWIFT, Elizabeth K. Budion! A member of SAG-AFTRA since 2014, Elizabeth got her taste of the film industry by doing background and stand-in work for notable shows such as Orange is the New Black, Broad City, How to Be Single, and The Path. After several years in that space, she dabbled in casting for shows such as Law & Order: SVU, before switching gears to join the Peace Corps in 2018. While living in The Gambia, she focused on elevating the societal status of women, expanding their horizons and potential through education. Elizabeth also built a library and wrote various water grants, while learning the local language of Wolof. Returning to the states in 2020, Elizabeth then received her Master's from New York University, in Global Affairs with a focus on international development and women’s rights. Returning to film, Elizabeth recently wrote, produced, and edited a short animated film titled You. Matter.. starring Tony Award winner Laura Benanti. In addition, Elizabeth is currently collaborating with her filmmaker husband to pen a feature titled RetroViewer. When not working on films, Elizabeth enjoys having new adventures with her adorable 16-month-old son Louis Joseph, or “LouJay!” Read on to learn more about Elizabeth, how she got started in the film industry, and her experience in the Peace Corps!
READ MOREMeet the New NYWIFT Member: Lauren Hale-Rieckhoff
Welcome to NYWIFT, Lauren Hale-Rieckhoff! Lauren is a Strategic Advisor and Producer of feature films and documentaries. She began her career as a Casting Associate on HBO’s Sex and the City, then spent over ten years at Creative Artists Agency (CAA), where she represented talent across music, film, TV, and sports, facilitating over $200 million in deals for A-list clients like Ron Howard, Jamie Foxx, Hilary Swank, Eva Longoria, John Legend, Dwyane Wade, and Sarah Jessica Parker. In 2017, she co-founded WilyfoXX Collective, a boutique agency advising, among others, tech giants and legacy fashion brands, with a client portfolio exceeding $10 million. Now, as the founder of Andiamo Pictures, Lauren is producing The Florist, starring Carla Gugino as Vivien Leigh, and has upcoming projects including Savage House (Paramount, 2025) and a documentary on Dita Von Teese. Her film financing and production approach combines industry experience with a talent-first, future-focused philosophy. Lauren shares her journey in the film industry, beginning as a Casting Associate and progressing to producing her own films.
READ MOREMeet the New NYWIFT Member: Catherine Craig
Welcome to NYWIFT, Catherine Craig! Catherine Craig was George Lucas's Industrial Light and Magic's first animation FX camerawoman, later becoming a digital artist at ILM. A highly regarded film archivist, Craig designed the Coppola film archive and implemented Zoetrope's domestic and international film distribution. As an early female entrepreneur, Craig founded her own award-winning, union and guild-affiliated film company, specializing in high-end industrial and commercial productions. Her vast experience spans all aspects of filmmaking: she's worked as a director, producer, camera operator, concept artist, storyboard artist, special FX artist, sound recordist, and more. Her screenplay OddFX was accepted into the NYWIFT-affiliated The Writers Lab. The film follows a mother living in a women's shelter, battling a physically abusive husband and a broken support system, who enlists the help of a special FX film crew. Catherine discusses her groundbreaking work with ILM, her drive to tell her own stories, and her film currently in development, OddFX!
READ MORE
Comments are closed