As Oscars snub female directors yet again, a grassroots women-in-film initiative launches in LA

Photo by Afiya Yearwood, courtesy of Women’s Weekend Film Challenge
By Katrina Medoff
On January 13, 2020, the same day that the 2020 Oscars nominations were released — with not a single woman nominated for Best Director for the 87th time in 92 years — the founders of Women’s Weekend Film Challenge (WWFC) opened up applications for their first Los Angeles-based event to advance women in the film industry.
“This year’s Oscar nominations really underscore how much our initiative is needed,” WWFC co-founder Katrina Medoff said. “There are so many incredibly talented women in every role of production, but even those who do make it up the ranks of the industry aren’t given the acknowledgement they deserve. And the Oscars snubs prove once again the extent to which women are shut out.”
This year’s Oscar nominations come just 11 days after the Annenberg Inclusion Initiative released a report showing that the percentage of female directors of top-grossing films had doubled in the last year — from 4.5% in 2018 to 10.6% in 2019. That’s progress, but not enough.
Among the organizations working to fix the gender imbalance in the film industry is the grassroots initiative Women’s Weekend Film Challenge, which places professional filmmakers on teams to write, shoot and edit a short film in just one weekend. It’s free to apply to and participate in the challenge and the organization provides top-of-the-line equipment.
In just two years, WWFC has held three challenges in New York City, working with 500 women to produce 24 short films that have been accepted to more than 60 film festivals. One WWFC film won The Spy Who Dumped Me Female Storyteller Film Contest and was screened before the blockbuster movie starring Mila Kunis and Kate McKinnon in LA.
Now, for the first time, Medoff and WWFC co-founder Tracy Sayre are bringing their initiative to Los Angeles. The challenge weekend will take place Feb. 20-23, and filmmakers in every role of production can apply between Jan. 13 and 26.

Photo by Shahed Khaddash, courtesy of Women’s Weekend Film Challenge
“If you live in LA and you want to be on a crew with women in every role of production, this is the perfect opportunity for you,” Sayre said. “You finish the weekend not only with a highly professional short film but also with a broad network of motivated, talented women.”
The organization’s goals are to provide an intensive networking opportunity for female filmmakers while telling women’s stories on screen. WWFC founders say that the reason so many women apply to the challenge is because they know that the film industry revolves around connections — and WWFC provides the perfect opportunity to make them.
“If you’ve only worked with a male cinematographer, for example, when it comes time to hire or refer a cinematographer for a gig, you’re going to hire or refer a man,” Medoff said. “That’s how gender inequality self-perpetuates. WWFC gives participants the opportunity to work with women in every role of production, so it breaks that cycle.”
WWFC thoroughly reviews each application and places accepted individuals onto crews in order to ensure that each team has the talent necessary to make a stellar short film. Top-of-the-line equipment, production insurance, production stipends and film festival submission stipends are provided courtesy of WWFC and its sponsors, including HBO, Zeiss, RED and Final Draft.
“Financial barriers are one of the main reasons women are unable to reach higher levels in their careers, and we work to remove as many barriers to success as possible,” Sayre said.
One past participant, Molly McGaughey, said of the challenge, “Not only would it have cost me thousands of dollars to produce something of this caliber [on my own], the network, community and friendships I gained from this challenge are priceless.”
WWFC will host a private screening of the completed LA films on March 5 at the Hollywood location of ArcLight Cinemas.
Experienced, LA-based filmmakers in every role of production and post-production can apply for free by visiting womensweekendfilmchallenge.com/apply. The deadline to apply is Jan. 26.
About Women’s Weekend Film Challenge:
Women’s Weekend Film Challenge (WWFC) works for gender equity by creating opportunities for women to bring their leadership, talents and stories to the forefront of the film industry. WWFC places professional filmmakers on teams to write, shoot and edit a short film in just one weekend, creating intensive networking opportunities while telling women’s stories on screen. In just two years, WWFC held three film challenges in NYC, working with more than 500 women to produce 24 short films, which have already been accepted to more than 60 film festivals. WWFC is holding its first LA-based film challenge Feb. 20-23, 2020.
Related Posts
Meet the New NYWIFT Member: Joyce Hills
Welcome to NYWIFT, Joyce Hills! Joyce Hills is a recent graduate of NYU Tisch, where she co-wrote and directed the culturally-rich epic Viking short film The Feather, featuring out-of-this-world SFX hair and makeup, practical stunts, and generative workflows on a virtual production volume. She was the First Assistant Director and VFX Supervisor on the Seed & Spark-awarded short film Night of Melancholia, interned in Virtual Production at Gum Studios in Brooklyn, and performed as Sugarsop, The Widow, and assorted household servants in Will Kempe’s Players’ The Taming of the Shrew. Joyce is developing her first feature film, a dark fantasy inspired by mystical quests, heroes’ journeys, and time and destiny in popular culture. She is also developing a science fiction feminist short, and is pursuing additional education in XR mediamaking and STEM. In our interview, she discussed her childhood inspirations, emerging technologies, and the future of storytelling.
READ MORENYWIFT Member Spotlight: Kelcey Edwards
NYWIFT Member Kelcey Edwards found her way into documentary filmmaking through Iron Gate Studios, a nonprofit gallery and artist workspace she cofounded in her early twenties in Austin, Texas. At the time, she was making small narrative films alongside many other Austin-based filmmakers involved in the “mumblecore” scene; her first film, Letter, screened at SXSW in 2006. Since cameras and equipment were always present in the gallery, she began interviewing many of the artists who visited the space. Over time, the habit of recording conversations and documenting artists’ lives became a steady part of her practice. That interest eventually led her to pursue an MFA in Documentary Film at Stanford and later to move to New York, where she continued developing their work. About a decade later, she directed The Art of Making It, a feature documentary about the art world, which won the Audience Award at SXSW in 2022. It’s currently available on most streaming platforms. Kelcey’s films have received support from the MacArthur Foundation, Sundance, and Tribeca Film Institute, among others, have been broadcast internationally, and have screened at top-tier festivals including SXSW, Berlinale, and Hamptons International. In our interview, Kelcey discussed her teaching philosophy, approach to filmmaking, and upcoming projects.
READ MOREMeet the New NYWIFT Member: Therese Cayaba-Jones
Welcome, Therese Cayaba-Jones, to NYWIFT. Therese is a filmmaker with over 15 years of experience with films, documentaries, and series across the Philippines, Singapore, and the U.S. She just finished the feature screenplay for UnMarry, which was recently announced as one of the entries for the Metro Manila Film Festival 2025. Currently, Therese is producing the film Tales My Father Told, and raising money through NYWIFT fiscal sponsorship. Read on to see Therese’s story of moving to New York, her role in the 48 Hour Film Project, and her take on the state of independent filmmaking in the Big Apple.
READ MOREMeet the New NYWIFT Member: Farah Otero-Amad
Welcome to NYWIFT, Farah Otero-Amad! Farah Otero-Amad is a trilingual video producer and host for The Wall Street Journal, where she writes, shoots, and edits short-form vertical videos that reach millions across platforms. She recently directed and produced her first award-winning short documentary, Breaking the Cycle, which follows a hip-hop school in Medellin, Colombia, where students compete for the title of the city’s top breakdancer. Previously, Farah worked for The New York Times, Apple TV’s The Problem with Jon Stewart, and NBC News. She is a graduate of Columbia’s Journalism School, a Fulbright Scholar, and a former Division I athlete.
READ MORE
Comments are closed