Sara Lafkir

Sara Lafkir

(She/Her)
Senior Producer
D S Simon Media

Sara Lafkir is a Senior Producer & Creative Content Director at D S Simon Media, I specialize in producing and directing broadcast, livestream, and digital content—from studio builds to satellite media tours to branded campaigns.

Full Bio
I’m a Senior TV & Video Producer and Creative Content Director based in New York City. I specialize in full-spectrum media production—from concept to execution—for broadcast, livestream, digital, and branded content.
At D S Simon Media, I’ve produced and directed over 750 hours of live and recorded TV and radio segments, virtual galas, and satellite media tours.
My production foundation was shaped by hands-on experience at Syracuse.com, Manhattan Neighborhood Network, and WBAI Pacifica Radio. I hold a BA in Communication with a concentration in Media Production from Al Akhawayn University in Ifrane, Morocco and an MA from the S.I. Newhouse School of Public Communications at Syracuse University, where I honed my storytelling skills across video, audio, and digital platforms.
A bit about me: I grew up in Casablanca, Morocco, and I speak Moroccan Arabic, Classical Arabic, French, and English fluently.
Check my resume and my portfolio at saralafkir.com to learn more.

Industry Awards
-Broadcast Education Association
Festival of the Media Arts: 2nd Place
Website (2019)

- Syracuse Side Hustles won the
2019 Society of Professional
Journalists’ Mark of Excellence
Awards competition: Podcast
Category National Winner

- Broadcast Education Association
Festival of the Media Arts: 2nd Place
Multimedia Story Telling (2019)
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