Janet Weir
(She/Her)
Artist Manager | Creative Executive42 Entertainment | Red Light Management
Janet Weir is an artist manager and creative developer whose work spans music, storytelling, and long-form creative world-building, currently developing an original prestige drama series set in the late-’90s indie music scene.
Full Bio
JANET WEIR
Nashville, TN
Creative Executive • Artist Manager • Creator
janet@42ent.com
310-270-3805
LinkedIn: linkedin.com/in/janetochan
PROFILE
Creative executive and artist manager with 20+ years of experience developing culturally resonant artists, long-term creative identities, and emotionally driven projects across music, media, and storytelling.
Currently manages Maren Morris, with career experience spanning artist development, touring, creative direction, branding, and strategic partnerships for artists including Sarah McLachlan, Avril Lavigne, Coldplay, Old Crow Medicine Show, Sixpence None the Richer, and Switchfoot.
Experienced in bridging creative development, cultural strategy, artist growth, and audience connection across music, live experiences, media, and emerging storytelling platforms.
Currently developing original scripted television projects centered on music culture, identity, emotional architecture, and creative awakening.
EXPERIENCE
Founder & Artist Manager
42 Entertainment | Partnership with Red Light Management
Los Angeles, CA | Nashville, TN | 2010 – Present
-Oversees long-term creative and career strategy for multi-platinum artists and global touring brands
-Leads cross-functional collaboration across labels, touring, publishing, brand partnerships, PR, and live production
-Executive producer and strategic lead across album campaigns, touring eras, visual identity, partnerships, and media positioning
-Currently manages Grammy-winning artist Maren Morris across recording, touring, brand, and creative initiatives
-Built artist-facing creative ecosystems prioritizing longevity, emotional authenticity, and cultural resonance
-Relocated from Los Angeles to Nashville in 2014 during the early independent development of Maren Morris, helping guide career strategy and creative growth from the ground up
Artist Management, Creative Development & A&R
Nettwerk Music Group
Vancouver, BC | Early Career
-Worked across artist development, marketing, and creative strategy during a formative era in independent music
-Contributed to campaigns and artist development for Sarah McLachlan, Avril Lavigne, Dido, Barenaked Ladies, and Coldplay
-Participated in the creative ecosystem surrounding the early Lilith Fair era
-Signed Old Crow Medicine Show to Nettwerk Records
SELECTED CREATIVE DEVELOPMENT
WILLAMINA (Original Television Series)
Creator • Writer • Story Developer
Prestige drama series set in the late-1990s indie music world exploring memory, artistic awakening, identity, and creative partnership through the rediscovery of a lost band at the dawn of the Napster era.
CORE STRENGTHS
Creative Development • Artist Development • Story Architecture • World-Building • Cultural Strategy • Touring & Live Experiences • Brand Identity • Emotional Narrative • Creative Leadership • Cross-Platform Storytelling • Mentorship
Nashville, TN
Creative Executive • Artist Manager • Creator
janet@42ent.com
310-270-3805
LinkedIn: linkedin.com/in/janetochan
PROFILE
Creative executive and artist manager with 20+ years of experience developing culturally resonant artists, long-term creative identities, and emotionally driven projects across music, media, and storytelling.
Currently manages Maren Morris, with career experience spanning artist development, touring, creative direction, branding, and strategic partnerships for artists including Sarah McLachlan, Avril Lavigne, Coldplay, Old Crow Medicine Show, Sixpence None the Richer, and Switchfoot.
Experienced in bridging creative development, cultural strategy, artist growth, and audience connection across music, live experiences, media, and emerging storytelling platforms.
Currently developing original scripted television projects centered on music culture, identity, emotional architecture, and creative awakening.
EXPERIENCE
Founder & Artist Manager
42 Entertainment | Partnership with Red Light Management
Los Angeles, CA | Nashville, TN | 2010 – Present
-Oversees long-term creative and career strategy for multi-platinum artists and global touring brands
-Leads cross-functional collaboration across labels, touring, publishing, brand partnerships, PR, and live production
-Executive producer and strategic lead across album campaigns, touring eras, visual identity, partnerships, and media positioning
-Currently manages Grammy-winning artist Maren Morris across recording, touring, brand, and creative initiatives
-Built artist-facing creative ecosystems prioritizing longevity, emotional authenticity, and cultural resonance
-Relocated from Los Angeles to Nashville in 2014 during the early independent development of Maren Morris, helping guide career strategy and creative growth from the ground up
Artist Management, Creative Development & A&R
Nettwerk Music Group
Vancouver, BC | Early Career
-Worked across artist development, marketing, and creative strategy during a formative era in independent music
-Contributed to campaigns and artist development for Sarah McLachlan, Avril Lavigne, Dido, Barenaked Ladies, and Coldplay
-Participated in the creative ecosystem surrounding the early Lilith Fair era
-Signed Old Crow Medicine Show to Nettwerk Records
SELECTED CREATIVE DEVELOPMENT
WILLAMINA (Original Television Series)
Creator • Writer • Story Developer
Prestige drama series set in the late-1990s indie music world exploring memory, artistic awakening, identity, and creative partnership through the rediscovery of a lost band at the dawn of the Napster era.
CORE STRENGTHS
Creative Development • Artist Development • Story Architecture • World-Building • Cultural Strategy • Touring & Live Experiences • Brand Identity • Emotional Narrative • Creative Leadership • Cross-Platform Storytelling • Mentorship
- Professional Credits
- Janet Weir is an artist manager and creative developer who has worked with artists including Maren Morris, Sarah McLachlan, Avril Lavigne, Coldplay, and Old Crow Medicine Show, and is currently developing an original prestige drama series set in the late-’90s indie music world.
- Industry Awards
- Recipient of Rising Women on the Row honors and recognized through Billboard Women in Music for contributions to artist development and creative strategy, including managing Maren Morris through multiple Grammy-winning and multi-platinum career milestones.
