- Address -
-
16 West 19 Street, #2C,
New York, NY, 10001, United States of America
- Phone
- Office: 917 453-6302
- Web Links
- http://www.wlradvisors.com
Wendy Rubin
PresidentWlR Advisors LLC
Trusted CFO and strategic finance partner with over 20 years of leadership across media, entertainment, family offices, and growth-stage businesses. Renowned for bridging the gap between creative vision and financial reality, translating complex financial matters into clear, actionable insights. Known for a collaborative, empathetic approach with founders, producers, and creatives alike, enabling informed decisions without losing the spirit of innovation. Brings a steady hand, people-first mindset, and deep industry fluency to every engagement.
Full Bio
PROFESSIONAL EXPERIENCE
WlR Advisors LLC July 2023 –Current
Outsourced CFO Services
Founder
• Provide fractional CFO and advisory services to founder-led and creatively driven businesses, particularly in media, production, and design sectors
• Partner closely with CEOs and creative leads to align financial planning with artistic and strategic goals.
• Demystify financial reporting by designing user-friendly dashboards and tools that empower non-financial stakeholders.
• Implement scalable back-office systems and cash management protocols to support growth with minimal disruption.
Great Point Studios December 2022 –July 2023
Media Focused Investment Firm Specializing in Film & TV Infrastructure
Interim Chief Financial Officer
• Supported founders and production leaders of a growing studio network in managing finances during active buildout and content expansion.
• Fostered cross-functional collaboration between finance, creative, and operations teams.
• Simplified complex construction budgets a
WlR Advisors LLC July 2023 –Current
Outsourced CFO Services
Founder
• Provide fractional CFO and advisory services to founder-led and creatively driven businesses, particularly in media, production, and design sectors
• Partner closely with CEOs and creative leads to align financial planning with artistic and strategic goals.
• Demystify financial reporting by designing user-friendly dashboards and tools that empower non-financial stakeholders.
• Implement scalable back-office systems and cash management protocols to support growth with minimal disruption.
Great Point Studios December 2022 –July 2023
Media Focused Investment Firm Specializing in Film & TV Infrastructure
Interim Chief Financial Officer
• Supported founders and production leaders of a growing studio network in managing finances during active buildout and content expansion.
• Fostered cross-functional collaboration between finance, creative, and operations teams.
• Simplified complex construction budgets a
