Project Employee, NBA Social Content - X

NBA

Major Responsibilities:

• Publish content to the NBA’s Instagram pages by uploading video or still imagery with copy, tags and additional publishing details (such as location, shopping features, paid partnership information, Collabs, etc.) during real-time game coverage and for additional content franchises. This may include publishing realtime content and scheduling content.
  
• Assist with content planning for Reels, Carousels, Stories, Broadcast Channels and more
  
• Review content metrics and implement platform feedback to optimize content performance
  
• Monitor NBA team and player Instagram pages for amplification on the NBA’s Instagram pages
  
• Monitor trends on the platform
  
• Ability to assist with similar publishing responsibilities on additional Meta platforms (Facebook, Threads, etc.) or other NBA social platforms when needed
  

Required Skills/Knowledge:

• Knowledge of Instagram at an expert level (including platform trends, how to publish, how to review metrics, etc.) and understands the way fans consume NBA content on the platform. Additionally, has an understanding of how to use other Meta platforms and tools (Facebook, Threads, WhatsApp, Meta Quest, etc.). Must have experience publishing to Instagram or similar social content platform for a sports brand or media organization.
  
• Knowledge of the NBA at an expert level with a strong understanding of the storylines surroundings its players, coaches, teams, statistics, standings, history of the league and the league’s calendar of events. Watches and consumes NBA basketball content on a daily and nightly basis.
  
• Strong editorial background in basketball, basketball culture and other extensions of the game
  
• Good understanding of the NBA’s social voice
  
• Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach, as well as perform in a fast-paced environment while handling critical tasks
  
• Ability to execute detailed feedback
  
• Strong communication, organization and project management skills
  
• Must be a team player who can work collaboratively
  
• Willingness to work a flexible schedule as this position may include working days, nights, weekends and holidays based on the NBA calendar
  

Education:

• Bachelor's Degree in Communications or related field preferred