Ad Sales Planner

Sinclair Broadcast Group, Inc.

Responsibilities

• Create Ad Sales media plans based on Pricing and Planning direction
• Assist in pricing negotiations between the Pricing & Planning Team and the agency for all upfront and scatter buys
• Work closely with Inventory Management to maximize revenue based on marketplace, inventory conditions and Sports schedules
• Review all IO’s to ensure they match approved media plan.
• Tracking all Content Delivery via various platforms (FB, Twitter, IG, OTT, OTA)
• Track individual deal delivery and prepare ADU schedules for linear. Work closely with Inventory team on digital campaigns to pace to client goals.
• Foster key relationships with clients and agency contacts
• Work closely with Ad Operations/Commercial Operations on timing and execution of campaigns.
• Monitor both on-air schedules and digital. Manage changes and coordinate with Ad Ops/Commercial Ops to ensure schedule airs as ordered
• Work with Marketing Team to secure materials and schedules for added value
• Provide post summaries of account delivery
• Work with the Sales Assistant to resolve order/invoice-billing discrepancies

Qualifications:

• Bachelor’s degree or 2 years of Agency or Network experience 
• Strong analytical skills and ability to be flexible in a changing sales environment
• Excellent interpersonal skills as well as written and verbal communication skills
• Eagerness to learn and grow