Digital Marketing Manager (Hybrid, Seasonal)

New York Asian Film Festival

NYAFF is seeking a creative and visual media-savvy Digital Marketing Manager to lead online campaigns and increase audience engagement with all NYAFF programs and events. Reporting to the Executive Director and working closely with the Programming, Public Relation, and Operations teams, you will recruit and manage the Digital Marketing team; develop and execute marketing strategies; manage and grow our presence across all digital platforms; and analyze key performance metrics to optimize outreach.

We would like the position to begin as soon as possible. A minimum of 10 hours per week from February to May and full-time availability from June to July is required. On-site presence is preferred during the festival dates (July 11-27, 2026).

Key Responsibilities

• Recruit, train, and manage digital marketing interns and specialists for email marketing, social media, advertising, and live event coverage
• Develop and implement measurable digital marketing plan and strategies to enhance NYAFF brand visibility, audience engagement, and ticket sales
• Oversee digital content creation, working with Visual Asset Manager, Graphic Designers, Video Editors, and the Photo/Video team to ensure consistent, high-quality visuals
• Supervise social media posts, ensuring regular and engaging content across platforms (Instagram, X, Facebook, Youtube, Xiaohongshu, etc.)
• Track and analyze digital performance metrics and industry trends to adjust marketing strategies according
• Collaborate with media partners, sponsors, and industry contacts while seeking new online partnerships and promotional opportunities
• Assist with writing, proofing, and revising marketing materials as needed

Qualifications

• At least 1 year of work experience in digital marketing or film industry
• Strong leadership, teamworking, and multitasking skills in fast-paced environments
• Excellent written and verbal communication, editing, and proofreading abilities
• A keen eye for visual media, branding, and audience engagement
• Proficiency in Google Workspace suite and Microsoft Office
• Familiarity with basic graphic design or video editing tools (Canva, Adobe Suite, etc.) is preferred
• In-depth understanding of digital platforms (Instagram, X, Facebook, and Youtube), email marketing tools (Brevo), and online protocols
• Familiarity with Asian cinema and pop culture is a plus
• Knowledge in any Asian language (preferably Mandarin Chinese, Cantonese, Korean, Japanese, and Thai) is a plus

How To Apply

Please send your application materials to info@nyaff.org. Your application should include: (1) Resume or CV, (2) brief cover letter explaining your interest in the position and relevant experience, (3) portfolio (if applicable), and (4) your availability from February to July 2026.

Applications are accepted on a rolling basis until the position is filled. For questions, please contact us at info@nyaff.org. We look forward to welcoming you to the NYAFF team as we celebrate the vibrant world of Asian cinema!