NYWIFT Blog

Up & Down The Big Apple: Press Day with a Publicist

An average day in the life of an entertainment publicist is filled with stressful emails, phone calls, eager filmmakers, anxious clients, busy journalists and binding deadlines. It usually begins w/a coffee and ends w/a glass of wine. An average press day at MSophia PR usually begins with a full day of vitamins and ends with a...

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NYWIFT Success Story: ‘In Montauk’ and the Value of PR

Lukas Hassel and Nina Kaczorowski in a scene from In Montauk, written and directed by NYWIFT member Kim Cummings. Photo by Aja Nisenson. Independent filmmaking on a micro-budget is a lonely business. People come and go throughout the process. As the filmmaker, you’re the only constant day in and day out. It’s not that you...

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