NYWIFT Member Jill Rosen Talks Entertainment Publicity and Sundance Success

At this year’s Sundance Film Festival, Focus Features, Amazon, Fox Searchlight and Netflix were among the buyers in a bidding war for Michael Showalter’s dramatic comedy The Big Sick. Amazon won, paying $12 million for the U.S. rights. And NYWIFT member Jill Rosen was right there at the heart of the action building buzz for the breakout film. Rosen explains what goes into being a marketing and publicity consultant, and discusses some of the highlights from Sundance.