By Mellini Kantayya
In December, New York Women in Film & Television presented “Producer Boot Camp for Digital,” hosted by RED Digital and led by freelance producer Julie Gomez. Julie’s vast experience includes running the Upright Citizens Brigade’s production company Don’t Think Productions, as well as producing Thank you Del: The Story of the Del Close Marathon, which premiered at SXSW in 2016.
In true boot camp fashion, Julie took participants through the steps of a digital project from concept to in-the-can, sharing pragmatic and unexpected gems on the art of producing along the way. Among them were:
- Take a holistic approach to producing. Always be mindful of being a creative and a leader—a steward of the project and your team.
- Key in implementing the above, is the “Liz Lerman Critical Response Process”—a technique for getting and giving useful feedback on creative processes and artistic works-in-progress.
- Surround yourself with genius. Having a great team elevates you and the project.
- And since you’ve surrounded yourself with geniuses—listen to them. “Don’t block flow.” Often not-so-great ideas and way-out-of-budget ideas pave the path to creative and useful solutions. And always deliver feedback respectfully (see #2).
- Treating your team well includes feeding them well—healthy meals with a comfortable place to sit, enjoy, and recharge. This gesture is not only one of respect, but increases productivity and prevents a junk-food-sugar-crash halfway through your workday.
- Don’t make ballpark guesses when it comes to budgeting a job for a client. Be clear about what the client wants and then offer options at varying budgets.
- Avoid using with animals when on a tight budget, especially cats because…cats.
- Think “post” in “pre.” Involving post-production from the start can keep you on budget and will avoid potential disasters.
- Imagine the worst—what happens if it rains? If someone is late? If the location is locked? Be prepared for anything.
- Lastly, Julie recommended the following books: Scheduling and Budgeting Your Film by Paula Landry; Production Management 101 by Deborah Patz; Film Budgeting by Ralph S. Singleton; In the Blink of an Eye by Walter Murch; and Making Movies by Sydney Lumet.
NYWIFT produces over 50 professional development programs and events like this one throughout the year. See what’s coming up!
Related Posts
Meet the New NYWIFT Member: Lindsey Brannon
Welcome to NYWIFT, Lindsey Brannon! Lindsey Brannon is a Brooklyn-based producer working across independent film and television. She is the Co-Founder of Doodyaar Productions and works in production and development at Darius Films, bringing a unique blend of creative producing experience and a strong background in finance, operations, and startups. Lindsey has produced narrative shorts, managed productions as a Line Producer and UPM, and champions stories that elevate underrepresented voices. She also serves as Secretary of the Hollywood Radio & Television Society Associates New York Board and is an active member of NYWIFT, supporting emerging filmmakers and fostering creative community. Passionate about character-driven storytelling and championing underrepresented voices, Lindsey approaches her work with both strategic insight and a deep commitment to meaningful, impactful stories.
READ MOREMeet the New NYWIFT Member: Ayo Oti
Welcome to NYWIFT, Ayo Oti! Ayo Oti is a media creative, social impact professional, and emerging filmmaker. She publishes Sounds Like Impact, a curated resource for social impact podcasting, and hosts Audio For Action Live. Previously, she produced for How to Save a Planet and Degrees: Real Talk About Planet-Saving Careers. Ayo is currently developing two documentary films: one exploring first-generation Nigerian identity and another examining African American creatives inspired by Mexico and its artistic practices. Beyond her own work, she collaborates on social issue documentaries as a producer, supporting projects across production, strategy, and impact distribution to help stories reach and engage audiences.
READ MOREMeet the New NYWIFT Member: Allie Delury
Welcome to NYWIFT, Allie Delury! Allie Delury is an award-winning producer and director known for Fault (Tribeca 2026), The Last Goodbye (AFF 2025), Tender Thoughts (Tribeca 2024), and Ivy Grace (CNN NBC Nightly). She was featured on the cover of MovieMaker Magazine for producing All Is Well in 48 hours and has also been to over 100 countries, done vanlife in Australia, sailed around the world, and worked as a combat camera officer in the Air Force. She now owns Work Our Way Productions, a 100% veteran owned-and-operated production company in Brooklyn.
READ MOREMeet the New NYWIFT Member: Christine Oliva-Castillo
Welcome to NYWIFT, Christine Oliva-Castillo! Christine is a licensed clinician and award-winning screenwriter with over two decades of experience in substance abuse disorder treatment and public health. Drawing on lived experience and clinical expertise, she writes stories that challenge how we see addiction, recovery, and the systems people navigate to survive both. Her feature screenplay Worthy has earned recognition at the Toronto Female Film Festival, Love Wins Film Festival, Page Turner Awards, LGBTQ Unbordered International Film Festival, and the Script Hall of Fame, among others. She is currently producing YTHROW, a short film set over one night in a county jail holding cell — a story of hope that honestly confronts the barriers standing between people and the care they deserve.
READ MORE
2 Comments
Paula Landry
Thanks so much for this great post Mellini Kantayya! This sounds like a fantastic, empowering workshop by Julie Gomez and Red.
I appreciated #1 – about taking a holistic approach, by fusing creativity with leadership – is a challenge and offers tremendous rewards as well as to respect and honor the flow . I’m so appreciative that my mentioned book was mentioned, an unexpected surprise. Looking forward to hearing more!
busyk
These are such great tips. #8 if you have a clear idea of the post, then you’ve got a road map for production & #5 if you feed your crew well, they’ll be happy & devoted to the project. Thanks for sharing!