NYWIFT Blog

Terry’s Picks: Scary Statistics, GoldieBlox Ad, Zoe Saldana

Scary Statistics: A new study from USC Annenberg reveals how little top-grossing movies have changed when it comes to the on-screen prevalence and portrayal of women, underrepresented racial/ethnic groups, the LGBT community, and individuals with disabilities.

GoldieBlox Ad: Girl-focused toy company GoldieBlox’s #BeLikeHer ad campaign is a joyful, in-your-face celebration of all the impressive women who broke ground and made history in the last year. 

Zoe Saldana: The actor/producer is launching her own digital startup, called BeSe, focused on empowering Latinos with content aimed at millennial and Gen Z audiences.

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nywift New York Women in Film & Television supports women calling the shots in film, television and digital media.

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