Ginny Bloom
  •  Social Media
  •  Phone
    Office:   212-846-4780
    Cell:   646-489-9112
  •  Address
    1 Irving Place, Apt V27B,
    New York, NY, 10003, United States of America

Ginny Bloom

Vice President, Live Action Production & Development
Nickelodeon

Full Bio
----------------Media Production & Development Executive-----------------

Driven, resourceful and award-winning media executive with 15+
years of experience across multiple scripted and unscripted
genres, including sitcoms, serialized dramedies, news,
documentaries, game shows, sports and podcasts. Recognized for
creativity, leadership, and proven expertise guiding creators,
writers and producers to create exceptional content used across a
variety of platforms. Excellent communication, organization and
relationship building skills; demonstrated expertise leading from
project development through production to post-production.


Professional Experience--------------------------------------------------

NICKELODEON NETWORKS, New York, NY Sept 2005ñPresent
Vice President, Live Action Production and Development (Jun 2013ñ
Present)
Director, Manager, Coordinator (Sept 2005ñJun 2013)
Manage development and current series for scripted and unscripted
live action original programming through leadership of 3 direct
reports. Oversee creative direction of as many as 4 series
simultaneously, including scripts, casting, wardrobe and sets, as
well as coordinate efforts between programming, production and
other internal functions. Cultivate and maintain industry
relationships with writers, producers and production companies.
EIC/Production work during tenure encompasses single cam
comedies, serialized shows, game shows, news/doc, animation and
live events.

* Delivered I Am Frankie, the top new kidís show on TV with K6-
11 and #2 show overall for G6-11 in season 1; the highest L+3
growth of any serialized show to date in season 2, including
42% in G6-11, as Executive in Charge. Adapted from LATAM hit,
this daily scripted has received notable press from Seventeen,
J-14, Entertainment Weekly and The New York Post, among others
and earned a Shorty Award finalist spot for an Instagram video
that aided in lift to 86K+ followers.

* Partnered on production of Hunter Street, the British Academy
of Film & Television Arts (BAFTA) nominated series in
International Live Action category. Collaborated as U.S.
Executive in Charge (EIC) for project in seasons 2 and 3.

* Developed new serialized format and production model as EIC
for Every Witch Way (4 seasons), an adaption from LATAM market
for U.S. audiences. A consistent strong performer with girls
and Hispanic viewers; seasons 1-3 ranked #1 in time period
with K2-11, K6-11 and G6-11 and #1 on Nick among Hispanic kids
and G6-11 in season 4. Nominated for Best Childrenís
Programming and Best Young Actor-TV (Paola Andino) Imagen
Awards in 2014, 2015 and 2016, a Kidsí Choice Award for
Favorite Kids TV Show in 2015 and won a Young Entertainer
Award for Best Leading Young Actress (Paris Smith) in 2016. In
addition, EWW led to feature weekend at Universal Orlando
Resort with cast appearances.

* Guided Keep It Spotless, a game show, ranked as #2 live action
TV among K2-11 during premieres and #1 in time slot across all
TV K2-11 and K6-11, outpacing Disney Channel and Cartoon
Network by double and triple digits; a Cynopsis Imagination
Award winner in 2018, as show EIC. Created 20 episodes.

* Oversaw The HALO Effect, a doc series that honored
inspirational teens and recognized their community leadership.
The HALO movement featured 50+ teens and distributed $400K+ in
grants to further the teensí nonprofit efforts.

* Contributed to The 2013 HALO Awards, a live production
honoring youth community service that brought in millions in
sponsorship revenues.

* Worked on The Kidsí Choice Awards (2006ñ2014), a powerhouse
for high-profile advertisers, such as Burger King, General
Mills, Hasbro, Fox and Paramount, as a Production Executive.
The KCA franchise has produced in excess of $50M in
sponsorship revenues for Nickelodeon.

* Won 3 Emmy Awards for Nick News with Linda Ellerbee, for
outstanding Childrenís Program in 2013, 2011 and 2010.

* Additional notable experiences/titles include: single cam
comediesóMax & Shred, The Naked Brothers Band and Star Falls;
game showsóMy Familyís Got GUTS and animationóGlenn Martin
DDS, Kappa Mikey and Wayside.

* Decreased production costs 50%+ by diversifying talent and
production and exploring new contributors outside of LA.
Success was instrumental to creation of Viacom International
Studios in Miami.

* Increased diversityó5 of recent scripted series were created
by women or feature women as lead writers.

A&E TELEVISION NETWORKS/NICKELODEON, New York, NY
Oct 2004ñAug 2005
Production Coordinator (Freelance)
Coordinated wide variety of efforts for benefit of producers,
directors and production managers. Set up shoots, hired vendors,
secured locations and obtained permits. Coded and processed
vendor and crew invoices.

* Notable projects: A&Eís American Justice, Nickís U Pick Live,
Nick Jrís Pup Grows Up, and CBSís The Amazing Race.

NBC OLYMPICS, Athens, Greece Jul 2004ñSept 2004
Venue Operations Runner
Worked in Broadcast Operations liaising between engineering and
production and as a production assistant at several venues.

* Facilitated seamless operation of venues through technical,
organizational and project management support.

* Secured permits for shoots and worked with International
Broadcast Centre (IBC) to schedule shoots.

* Contributed to development of Athens Production Manual, the
ìgo-toî broadcast resource during the 2004 Games.

SPIKE TV, New York, NY Aug 2001ñJun 2004
Assistant to Vice President of Original Series and Development
Supported TV network launch in many areas including research,
development, production and general executive support. Scheduled
meetings, answered phones and managed expenses. Conducted
research for numerous TV series and specials.

* Participated in creative meetings, pitched ideas and presented
notes on scripts and rough cuts.

* Served as Production Assistant for GQ Man of the Year Awards
and the Video Game Awards.

NATIONAL BROADCASTING COMPANY (NBC), New York, NY
Aug 2000ñAug 2001
Page
Completed rotational assignments through departments; provided
studio tours and handled audiences. Notable highlights in Studio
Operations and Special Events include:

* Assisted VP of Studio Operations and Creative Services.
Managed 2 Broadcast and Network Operations interns.

* Coordinated schedules for technical and production managers;
answered phones, handled T&E reports and supplies.

* Served as Production Assistant/Talent Escort for the
Rockefeller Center Tree Lighting and the Daytime Emmys.

* Provided election updates to high profile senior executives at
Decision 2000 election party.

* Escorted and attended to guests at the Today Show wedding and
guests of Bob Wrightís 25/40 Party.

SESAME STREET WORKSHOP, New York, NY Feb 2001ñApr 2001
Intern

* Shadowed in research department; summarized research reports
and screened show segments.

* Read scripts and ensured appropriateness for audience.

Education----------------------------------------------------------------

UNIVERSITY OF PENNSYLVANIA, Philadelphia, PA
Bachelor of Arts, Communication; magna cum laude 2000
Design Editor of Daily Pennsylvanian; Editor-in-Chief for Weekly
Pennsylvanian.

Professional Affiliations------------------------------------------------

NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES
NEW YORK WOMEN IN FILM & TELEVISION
CHILDRENíS MEDIA ASSOCIATION, Former Vice President (2008ñ2010)

Professional Credits
I've been an Exec in Charge of over 15 series at Nickelodeon, including I Am Frankie, Hunter Street, Keep It Spotless, Every Witch Way, Max & Shred, Nick News with Linda Ellerbee, and The HALO Effect. And have worked on everything from serialized shows to sitcoms to game shows to unscripted series to live events.
Industry Awards
3 Emmy Awards for Best Children's Program (for Nick News w/ Linda Ellerbee) and multiple other awards including Imagen Awards, Gracie Awards, Parents Choice Awards, and a Cynopsis Imagination Award.
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