Iris Sroka, Ph.D. is co-founder and Principal of Hypothesis Group, a research and consulting firm serving the creative and educational communities. She is expert in the areas of educational and entertainment media development, social values and attitudes, consumer behavior, and childcare and educational practices and attitudes. Experienced in qualitative and quantitative methodologies, she specializes in development and implementation of custom qualitative techniques.



Dr. Sroka designs and conducts content exploration studies, concept and rough-cut testing, and final product/program evaluations. She provides strategic planning and marketing insights from an extensive knowledge base built on original research and academic scholarship.



Prior to forming Hypothesis Group in 2000, Dr. Sroka was sole proprietor of Real Research, an independent research and consulting practice she established in 1995 after serving six years as Director of Research for Children˝s Television Workshop˝s Community Education S